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Weekend Digital Media Round-up: Subjective attributes in Google My Business, Facebook’s Marketing API access, Instagram’s ‘All caught up’ and more..

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com

  1. New AdWords accounts available only in the new experience

Accounts advertisers create on Google Adwords will be set up in the new AdWords experience. Google says that new accounts will not be able to switch between the new and previous experiences. [Source: PPC Land]

  1. Apps must now pass review process before getting access to Facebook’s Marketing API

Facebook announced a new list of updates to its app development platform. Apps now must undergo a new review process before getting access to Facebook’s Marketing API, the tool that allows developers to build advertising functionality and automation into their apps. [Source: Marketing Land]

  1. Instagram Rolls Out ‘All Caught Up’ Tool, Tests Option to Mute App Notifications

Instagram is working on new tools to help ensure that the time users spend in app is ‘time well spent’, in line with parent company Facebook’s broader focus. The company has announced that it’s rolling out its new ‘All Caught Up’ notifications to all users, which will inform you of when you’ve seen all the new content posted by profiles you follow. In addition to this, they are also reportedly testing a new ‘Do Not Disturb’ option which would mute notifications from each app for a chosen period of time. [Source: Social Media today]

  1. Google My Business Gets Subjective Attributes Update

If users are analysing Google My Business, they would’ve noticed an exciting update to the analytics package. Some businesses are now showing ‘subjective attributes’ in My Business insights dashboard. [Source: Logicserve Digital]

  1. Microsoft adds post translation and QR code features to LinkedIn

Microsoft’s LinkedIn unit has rolled out a new translation feature for the employment networking site that uses Microsoft’s cognitive services. The new dynamic feature is called “See Translation” and will create immediate translations for posts on the site. The company also announced the global availability of a QR code feature, which allows users to quickly look up someone they’ve met without the need to swap business cards or contact details. [Source: PC Authority]

  1. Facebook Overturns Its Ban on Cryptocurrency Ads

Facebook has announced a partial reversal of the ban on cryptocurrency advertising. The ban, in place, since January this year, had impacted various cryptocurrency companies, third-party apps, and advertisers across the globe. [Source: Logicserve Digital]

  1. Instagram testing open-ended questions in Stories to make content more interactive

Instagram is testing a feature that allows users to add open-ended questions within Stories, making content on the app more interactive. [Source: Marketing Land]

  1. Facebook patent turns phone mics on to record reactions to ads

Facebook has applied for a controversial patent for software that will allow smartphones to begin recording when they hear secret messages hidden in TV ads. [Source: Engadget]

  1. Twitterific loses push notifications and live-updated tweets ahead of Twitter’s third-party API purge

The popular third-party Twitter app Twitterific announced an update preparing for the removal of two major features: push notifications and live-updating tweets. [Source: The Verge]

  1. Facebook Adds Stories Archive, Enabling Re-Use of Stories Posts

Facebook is rolling out an archive option for Facebook Stories, the same as what Instagram provided for Instagram Stories late last year. This new update could provide functional purpose, especially for brands utilizing Facebook Stories. [Source: Social Media Today]

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1 Comment
  • Lucille
    06/07/2018 at 11:11 pm

    It’s an awesome piece of wriying in support of all the internet
    people; they will get benefit from it I am sure.

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