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Weekend Digital Media Round-up: Google’s responsive display ads, Facebook’s ‘Instant Experiences’, Youtube’s Vertical Video Ads and more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
  1. Google responsive display ads roll out as new default display format

Google announced this week that responsive display ads (RDA) will be rolling out to all advertisers over the next few months. Much like Google’s responsive search ads, advertisers provide several inputs and the ads get assembled on the fly by Google’s machine learning algorithms. [Source: Search Engine Land]

  1. Facebook’s Canvas Ads Gets a New Name and Updates

Facebook has announced that it will be renaming the ‘Canvas Ads’ page to ‘Instant Experiences’. The upgrade also consists of a few other back-end refinements in order to improve performance and page load speeds. [Source: Logicserve Digital]

  1. YouTube Launches Vertical Video Ads for TrueView and Universal App Campaigns

Google is launching vertical video ads on YouTube for TrueView and Universal App campaigns. A vertical video will appear larger than a landscape video, covering 75% of the screen. If a user then clicks the fullscreen button, the video will cover 100% of the screen when the device is held in portrait mode. [Source: Search Engine Journal]

  1. Google’s latest change has search marketers rethinking keyword match types

Marketer reactions to the news that Google is yet again degrading the original intent (much less meaning) of exact match to include “same meaning” close variants is ranging from pessimism to ho-hum to optimism. [Source: Search Engine Land]

  1. Facebook Can Now Understand Text in Images, Advancing Image Recognition Capacity

Facebook has been working for years on its advanced image recognition technology, which can now automatically categorize images based on their content. [Source: Social Media Today]

  1. Ready your budgets, advertisers, Facebook Stories ads are coming

Facebook is getting closer to an official Stories Ads launch date. The company is now inviting Facebook Marketing Partners to begin building integrations for the coming ad product and is opening Stories Ads to its clients. [Source: Marketing Land]

  1. Google Introduces a New Way to Split Test AMP Pages in Google Ads

Google has introduced a new way for advertisers to compare the impact of using AMP pages vs. traditional web pages with Google Ads. Now there’s a new method of testing for campaign experiments which Google calls “cookie-based splits.” This new testing methodology is more closely aligned with the cookie-based approach of Google Ads’ ad variations. [Source: Search Engine Journal]

  1. Facebook Adds New Placement Controls for Video Ads, Improving Brand Safety

Facebook has this week announced new measures which will enable video advertisers to control their in-stream ad placements on Facebook videos, including on Facebook Watch and within Instant Articles. [Source: Social Media Today]

  1. Twitter Rolls Out Live Audio-Only Broadcast Feature for iOS

Microblogging site Twitter has added exciting capabilities to the Twitter and Periscope platforms. The company announced this week that the audio-only feature is going live for all iOS users that utilise the Twitter platform and its live streaming app, Periscope. [Source: Logicserve Digital]

  1. Facebook Rolls Out New Overlays for Product Ads, Holiday Templates, More

Facebook is assisting advertisers with their holiday marketing strategies by rolling out new ad features well before the season begins. [Source: Search Engine Journal]

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