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Weekend Digital Media Round-up: Google’s New Search Console, Facebook’s New Ad Creative Guide, LinkedIn’s Sales Navigator Updates and more..

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
  1. Google Adds More Classic Features to the New Search Console

Google’s new version of Search Console has gained three new features, which were previously only available in the classic version of Search Console. [Source: Search Engine Journal]

  1. Facebook Launches New Process to Convert Still Images to Video, New Ad Creative Guide

With video content seeing the best response across all social platforms, Facebook’s Creative Shop team has put together a new process which enables advertisers to create more effective, video-like ads from still images. [Source: Social Media Today]

  1. LinkedIn’s latest Sales Navigator updates come with ‘Deals’ feature & Office 365 integration

Linkedin has added a number of new updates to its Sales Navigator prospecting tool, including a new “Deals” feature to better manage the sales pipeline, Office 365 integration, a redesigned search page and a fuller build out of its mobile app. [Source: MARTECH TODAY]

  1. Google Signals – The New Cross Device Reporting Feature on Google Analytics

Google has rolled out a new analytics feature called as Google Signals. When you activate this feature, your Google analytics is further powered to display ads in cross device- eligible remarketing campaigns to audiences created on Google Analytics. [Source: Logicserve Digital]

  1. Pinterest Improves Related Pin Recommendations, Increasing Engagement and Activity

Pinterest has quietly rolled out a new element within its sharing algorithm, which has improved recommended Pin results significantly, and is, according to Pinterest, “the largest application of deep graph embeddings to date.” [Source: Social Media Today]

  1. Quora advertisers can now optimize campaigns for conversions

Quora this week introduced conversion-optimized campaigns, a feature that focuses the ad delivery algorithm on optimizing for conversions rather than clicks. [Source: Marketing Land]

  1. Google launches new expandable featured snippets with more information

Google has announced a new form of featured snippets aimed at showing you more useful aspects of the topic around your search. So, when you search for a query that triggers this new format, you will get a handful of expandable snippets below the main featured snippet with more information. [Source: Search Engine Land]

  1. Facebook, Google’s digital advertising dominance crushing ad firms: Report

The dominance of Google and Facebook of digital advertising has led to the number of independent and smaller ad tech companies falling 21 per cent since 2013 to 185 in the second quarter of 2018, the media reported. [Source: Business Standard]

  1. LinkedIn Announces Re-Focus on Groups with New Tools and Options

LinkedIn’s close to relaunching LinkedIn groups, with a range of new features and a renewed focus on making the option great again. [Source: Social Media Today]

  1. Facebook Adds New Options to Events to Add More Context to Listings

Facebook’s added a new option in Event set-up which enables organizers to list a schedule of times for happenings within an event. [Source: Social Media Today]

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