NEWS

Weekend Digital Media Round-up: Google’s first retail store, Facebook’s Custom Audience list management terms, Adobe’s new email features and more..

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
  1. Google is getting ready to open its first retail store

The company is reportedly close to finalizing a lease on a 14,000-square-foot property in Chicago. The store will be located in Chicago’s Fulton Market district and will be a permanent venue. [Source: Fast Company]

  1. Facebook clarifies Custom Audience list management terms for agency-advertiser relationships

Previously, Facebook stated advertisers may not sell or transfer their Custom Audiences or authorize any third party to sell or transfer custom audiences. The company is now updating that specific term to clarify that an advertiser with an independent relationship with an agency off of the platform can allow those agencies to manage their Custom Audience lists. [Source: Marketing Land]

  1. Adobe adds enhancements to boost the venerable channel of email

Adobe is announcing or previewing several new email features like new email message designer with a drag-and-drop interface, as its fourth annual Consumer Email Study shows some movement in consumer attitudes toward digital marketing’s oldest channel. [Source: MARTECH TODAY]

  1. Google to automatically verify your Google Search Console account if you are the property’s owner in Google Analytics

Google has announced that it will soon automatically verify you for a website in Search Console if you are already a verified owner of the same property in Google Analytics. [Source: Search Engine Land]

  1. 2-Factor Authentication for Page Managers Unveiled by Facebook

With an aim to expand the existing transparency levels, Facebook has been reported to bring forth modifications in the authentication and authorisation procedures for users managing large Facebook pages. This new authorisation procedure will allow the users to publish posts on the pages with enhanced transparency and authority. [Source: Logicserve Digital]

  1. To stop rumour mill, government readies rules for Internet companies

The union government is likely to introduce new guidelines by September to heighten the accountability of internet and social media companies under Indian law and to ensure they react quickly to stop the spread of rumours or offensive content on their platforms. [Source: ET Brand Equity]

  1. Facebook goes back to old technologies to connect the next billion

After abandoning its plan to develop a solar-powered drone called Aquila and grounding a helicopter drone project to connect people in remote areas, Facebook has gone back to the basics, working on technologies like mesh Wi-Fi and Express Wi-Fi in partnership with equipment manufacturers and operators. [Source: ET Brand Equity]

  1. Google Analytics shows how to find Google Image search traffic when Google Images changes the referral URL

Google Analytics has posted a useful document that tells users what to expect when Google Image search engineers flip to the new referrer URL sometime in the next month or two. [Source: Search Engine Land]

  1. Facebook Will Remove More Than 5, 000 Ad Targeting Options to Stamp Out Discrimination

As Facebook continues its efforts to clean-up its platform and lessen its capacity to be used in divisive and damaging ways, The Social Network has this week announced that around 5,000 of its advanced ad targeting options will be removed as it seeks to stamp out discriminatory ad targeting. [Source: Social Media Today]

  1. Instagram makes a play to keep users scrolling with new ‘Recommended For You’ posts

Instagram is testing a new feature that recommends posts to users based on their follower lists and photos and videos they have liked. The recommended posts will show up in a section at the end of a user’s Feed under a “Recommended for You” label. [Source: Marketing Land]

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