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Weekend Digital Media Round-up: Google’s Double Featured Snippets, Instagram’s New Hashtag Search API, WhatsApp Status Ads and more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
  1. Google Tests Double Featured Snippets

Several people have recently reported seeing double featured snippets in Google search results. A double featured snippet is a featured snippet with a second featured snippet beneath it. This arrangement effectively shows information from two websites and advertising in the space normally showing ten websites. [Source: Search Engine Journal]

  1. Instagram introduces new hashtag search API for businesses

Instagram rolled out a new hashtag search API on Wednesday that allows businesses to search for up to 30 hashtags within a seven-day period. The new hashtag search API will replace the hashtag search feature that is currently part of the Instagram Platform API. [Source: Marketing Land]

  1. WhatsApp’s Planning to Roll Out Ads in WhatsApp Status

WhatsApp has confirmed that it will soon allow companies to purchase ads within WhatsApp Status, the platform’s own variation of Stories. [Source: Social Media Today]

  1. Google Maps Introduces ‘Follow’ Feature For Businesses

The search engine pioneer has introduced a ‘Follow’ feature for Businesses in Google Maps. With this feature, Google Maps has been steadily evolving into a well-rounded social platform rather than just a channel to find locations or get directions. [Source: Logicserve Digital]

  1. LinkedIn Sponsored Content can now be tracked via Google Campaign Manager

LinkedIn announced on Monday it is adding Sponsored Content to the available ad units that can be tracked by Google’s Campaign Manager. [Source: Marketing Land]

  1. Instagram Rolls Out New Option to Share IGTV Content in Stories, Begins Testing ‘Promoted Stories’

Instagram has added a new option to share IGTV content via Stories. In addition to this, Instagram’s also testing out a new option to promote your Instagram Stories. [Source: Social Media Today]

  1. Google AdSense Policy Change: All New Sites Need to be Verified

Google is making a change to its AdSense policies that will require every new site to go through a verification process in order to display ads. AdSense publishers who intend to place ads on more than one site will now have to add each individual site to their account. Then each site will have to go through a two-part verification process. [Source: Search Engine Journal]

  1. Pinterest’s new Promoted Carousel ads will display up to 5 swipable images in a single ad

Pinterest rolled out a new ad format on Thursday, introducing Promoted Carousel ads that allow brands to include up to five images. [Source: Marketing Land]

  1. Facebook Expands Breaking News Tags, Brings Local News Update Module to More Regions

Facebook has this week announced the expansion of two of its engagement and interaction-prompting tools – ‘Breaking News’ tags for publishers and local news modules in the News Feed, highlighting important community updates. [Source: Social Media Today]

  1. Now you can segment Google Ads store visits by ‘new vs. returning’ visitors

Advertisers that have store visits data displaying in their Google Ads accounts, can now segment that data to look at new versus returning store visitors. [Source: Search Engine Land]

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