NEWS

Weekend Digital Media Round-up: Google’s Dataset Search, Facebook’s Flight Ads, Twitter’s new ‘Replies’ layout and more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
  1. Google Dataset Search: A new search service to find data from sciences, government, some news organizations

Google has announced a new specialty search feature named Dataset Search that is powered partially by the dataset schema. This search feature will be used by scientists, data journalists, data geeks and anyone who is curious about the data behind a specific topic find such data quickly. [Source: Search Engine Land]

  1. Facebook’s new Flight Ads will let advertisers target users searching for flights on travel sites, apps

Facebook is launching a new ad designed specifically for airlines and airfare apps wanting to target travelers searching for flights. The new Flight Ads allow airlines to target their ads based on a user’s visits to flight-related Facebook Pages, websites and apps outside of the advertiser’s web properties and Facebook Page. [Source: Marketing Land]

  1. Twitter is Working on a New ‘Replies’ Layout to Boost Engagement

Twitter is reportedly testing a new way of interacting on the microblogging platform. It is experimenting with ways to update how interactions work on the site in order to make it feel more conversational and generate a better level of engagement. [Source: Logicserve Digital]

  1. Google’s exact match close variants expand again: Now include same meaning variations

Google announced another change to what are considered close variants of an exact match keyword to include variations that share the same meaning as the keyword, including implied words and paraphrases. The exact words are no longer the sole trigger for your ads to show on exact match keywords. [Source: Search Engine Land]

  1. Amazon streamlines ad products under new Amazon Advertising brand

Amazon announced Wednesday that it is unifying its disparate ad products and systems under one brand, Amazon Advertising. The move is welcome news for marketers struggling with acronym overload, but it won’t change things from an operations standpoint yet. [Source: Marketing Land]

  1. Google Leads Digital Ad Revenue Competition In India, Facebook Not Far Behind

Google retains only a slight lead over Facebook in the competition for digital ad dollars in the crucial India market, sources familiar with the figures say, even though the search giant has been in the country far longer and has avoided the controversies that have dogged its rival. [Source: Firstpost]

  1. Instagram’s Looking to Launch a Standalone App for Online Shopping

Instagram is developing a standalone shopping app which would enable it to maximize the potential of shopping on the visual platform, without risking the current user-experience in a significant way. [Source: Social Media Today]

  1. Facebook is opening its first data center in Asia

Facebook is opening its first data center in Asia. The company announced that it is planning an 11-story building in Singapore that will help its services run faster and more efficiently. [Source: TechCrunch]

  1. Google Search Console out of beta, adds more features

Google has announced the new Google Search Console is out of beta after being tested for over a year. Over the year, Google has done a full open beta invite to all users and has been migrating features from the old Google Search Console to the new version. [Source: Search Engine Land]

  1. Chrome Update: Changes for SEO and Developers

Chrome 69 introduces performance enhancements as well as changes that will affect how users search. Chrome also introduces opportunities for developers to create interesting user experiences on mobile devices. [Source: Search Engine Journal]

SHARE
We bring you the latest updates from the digital marketing world that you need to know
RELATED POSTS
logicserve digital logicnews @LogicserveDigi
Weekend Digital Media News Roundup: Facebook’s New Page Inbox, Google’s Ad Words Price Extension, Fate of Converted Clicks and more….
Flipkart to operate through App @LogicserveDigi
News: Come 2016, Flipkart App is the Way Forward
News : Pinterest is now getting serious on revenue with promoted pins

Leave Your Reply

*