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Weekend Digital Media Round-up: Google’s core algorithm update, Facebook’s playable ads, YouTube’s vertical video support and more..

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com

  1. Google confirms broad search algorithm update is rolling out

Google confirmed that it released a “broad core algorithm update” this week. This was after the search community noticed shifts in rankings and traffic one morning. Google will release several algorithm updates per year that it may confirm, while many others are not confirmed or recognized by Google. [Source: Search Engine Land]

  1. Facebook launches playable ads, tests retention optimization for app advertising

Facebook announced new advertising offerings for app marketers at the giant ChinaJoy gaming conference. The announcements prioritize long-term value over sheer download volume, putting it on a more equal footing with competitors. [Source: Marketing Land]

  1. YouTube Adds Vertical Video Support on its Web App, Underlining Vertical Trend

YouTube will now enable users to view vertical videos on the web, as well as within the mobile app. The update – while it won’t be welcomed by all – caters to the increasing demand for vertical video. That demand has been stoked by rising Stories usage across various social media platforms. [Source: Social Media Today]

  1. Snapchat ups the ante by launching a new program that pairs brands with platform influencers

In an attempt to generate more revenue than it already is, Snapchat turns its focus towards platform influencers. Snap inc. has launched a new program. This program is called Snapchat Storytellers and is an attempt to connect brands to Snapchat influencers, which leads to productive and brand-oriented content creation. [Source: Logicserve Digital]

  1. Google is deprecating adsenseformobileapps.com to exclude apps from Google Display campaigns

Google is simplifying targeting and exclusion controls for Google Display Network ads on mobile devices in order to make it easier to reach the growing base of mobile users. [Source: Search Engine Land]

  1. WhatsApp’s Making a New Business Push, Pointing to Significant Revenue Opportunities

WhatsApp has announced some new business tools as the app slowly moves towards monetization – and creating another new revenue stream for parent company Facebook. [Source: Social Media Today]

  1. Facebook updates video ad metrics & adds Moat as measurement partner

Facebook is making adjustments to the way it measures video ads, offering a new metric, removing others and bringing in a new third-party measurement solution for video advertisers. [Source: MARTECH TODAY]

  1. LinkedIn Adds Microsoft’s Machine Learning Tools to Improve Content Detection Process

LinkedIn is adding machine learning technology from parent company Microsoft in order to help improve the quality of feeds by detecting and removing more inappropriate content. [Source: Social Media Today]

  1. Google Post Insights shows you how well your Google Posts are performing

Google has announced it is launching reporting and analytics for Google Posts. Google Posts is a feature that allows people and businesses to create content directly on Google which appears highly ranked in Google search results for their names. You can add Google Posts within your local Google My Business account by claiming your listing and clicking on the Posts section. [Source: Search Engine Land]

  1. Facebook looks to monetize WhatsApp with new Business API & ads that open chats in the messaging app

Facebook has launched a new WhatsApp Business API designed to help businesses communicate with consumers via the Facebook-owned WhatsApp messaging app. Along with the new WhatsApp Business API, Facebook advertisers will soon have access to ads on Facebook that click to WhatsApp, automatically opening a pre-filled WhatsApp chat between the user and business. [Source: Marketing Land]

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