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Weekend Digital Media Round-up: Google’s Conversational Ads, Facebook’s retention optimization, YouTube’s targeting for TV screens and more..

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com

  1. Google ushers in the Age of Conversational Ads with the launch of AdLingo

Marketers now have a new generally-available ad type for their campaigns: conversational ads. That’s the result of Google’s launch on Tuesday of its new AdLingo conversational marketing platform, which provides a display ad-like framework into which conversational ads can be placed. [Source: MARTECH TODAY]

  1. Facebook introduces retention optimization option for app advertisers

Facebook introduced a new retention optimization feature and four new app retention metrics for app advertisers on Thursday. Facebook latest feature for app advertisers is designed to boost retention among new users. [Source: Marketing Land]

  1. YouTube Will Now Enable Advertisers to Target Users Viewing Content on TV Screens

YouTube has this week announced that ‘TV screens’ has been added as a device type in YouTube ad targeting, meaning that advertisers can now specifically target users consuming YouTube content on their home TV sets. [Source: Social Media Today]

  1. Native Ad Test in Google Discover Gets Visual Revamp

Marketers knew it as ‘Google Now’ in its earliest avatar; then it was re-christened to ‘Google Feed’. Now, the third wave of change has come across the platform and is known as ‘Google Discover’. Here’s how the ads being displayed on this platform have undergone substantial changes to give it a fresh look. [Source: Logicserve Digital]

  1. Facebook Rolls Out New Updates for Branded Content Tags to Improve Transparency

Facebook’s rolling out some new updates to its Branded Content tags in an effort to provide more transparency on brand/creator partnerships. [Source: Social Media Today]

  1. Google My Business Insights adds branded search reporting

Google My Business Insights, the analytics within the local dashboard, now let’s you filter your analytics to show how many people find your business in Google local and maps through branded searches [Source: Search Engine Land]

  1. Pinterest updates Ads Manager, rolls out Product Pins features ahead of holiday shopping

Pinterest announced Wednesday the first big refresh for its self-serve Ads Manager tool since its launch in 2016. The company also added dynamic pricing and stock information to Product Pins and launched two new shopping recommendation sections. [Source: Marketing Land]

  1. Google could finally face serious competition for Android

The fact alone that Google will start charging in Europe for what one could fairly call “parts of” Android is in itself huge news. The change, announced Tuesday as a result of a European Commission lawsuit, is a major shift in Google’s business model and has the potential to loosen the company’s grip on the search and browser market. It is a big deal. [Source: The Verge]

  1. Facebook Implements New Restrictions on ‘Low Quality’ Ads

Facebook has announced a new set of restrictions, and increased penalties, for brands that publish ‘low quality’ ads on its platform. [Source: Social Media Today]

  1. Google Releases New Version of Shopping Insights for Researching Popular Brands and Products

Google has released a new version of its Shopping Insights tool, which is designed to help advertisers uncover information about popular brands and products. [Source: Search Engine Journal]

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