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Weekend Digital Media Round-up: Google’s AI advancements, Facebook’s 3D posts, LinkedIn’s carousel ads and more..

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com

  1. Google Announces Advancements in AI

Google recently published two new algorithms related to natural language processing. One of them claims a new state of the art for understanding how to answer questions. [Source: Search Engine Journal]

  1. Facebook Rolls Out 3D Posts And Here’s All You Need To Know About It

With FB rolling out features like text-oriented status updates, relatable videos, memes, FB Live, and FB Immersive Canvas, the arrival of something more significant was much awaited. The platform has a new addition to its suite of immersive features, and that’s known as FB 3D posts. [Source: Logicserve Digital]

  1. LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized, swipeable cards

LinkedIn is rolling out new Sponsored Content carousel ads that can include up to 10 customized, swipeable cards. The company says the new ads will allow brands to “add texture” to their LinkedIn campaigns by featuring multiple visuals, arranged horizontally, that viewers can swipe through in their LinkedIn feed. [Source: Marketing Land]

  1. Google updates ‘Ad Settings’ to allow users to turn off targeting signals

Google has updated its Ad Settings feature to give users more options for limiting ad personalization and is expanding the “Why this ad?” notices across all services that display Google Ads. [Source: Search Engine Land]

  1. Twitter opens in-stream video ads to advertisers in 12 global markets via its self-serve ad tool

Twitter is opening in-stream video ads to all advertisers via its self-serve ad tool, making the video ad product available in 12 global markets. [Source: MARTECH TODAY]

  1. Instagram’s new shopping bag icon adds e-commerce element to advertisers’ Stories

Instagram is giving a select number of e-commerce brands a new feature to help with their e-commerce efforts on the platform. Certain advertisers can add a shopping bag icon to their Instagram Stories that will display more details about the featured product. [Source: Marketing Land]

  1. Facebook Adds New ‘Memories’ Section to Remind Users of the Good Times

Facebook’s making it easier to access and share your greatest memories, based on your posted content, with a new Memories section that will incorporate all of your moments, ‘friendaversaries’ and ‘On this day…’ reminders in one single place. [Source: Social Media Today]

  1. Google announces new features for retail advertisers at SMX Advanced

Google announced several new advertising features for retailers and brand manufacturers at SMX Advanced. The announcements include features for local selling, price comparisons and an update on Google Shopping Actions. [Source: Search Engine Land]

  1. Twitter Announces Major Updates for Content Discovery and Real-Time Alerts

Twitter has announced a range of new updates aimed at uncovering individually relevant, happening discussions, and highlighting them to each user. [Source: Social Media Today]

  1. Instagram Tests New Video Stickers in Stories

Instagram is testing a new option which enables users to add multiple images as stickers to a Story frame, including video stickers. [Source: Social Media Today]

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