NEWS

Weekend Digital Media Round-up: Google’s ‘ad strength’ indicator, Facebook Watch’s global rollout, LinkedIn’s automated bidding and more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
  1. Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads

Google has announced a few updates to help advertisers manage responsive search ads more effectively. These include ad strength indicator and improved reporting on responsive search ads. [Source: Search Engine Land]

  1. Facebook Watch is Now Available to All Users Globally

It’s taken some time, but Facebook has finally announced the wider rollout of its Facebook Watch video platform, with all users, globally, to get access to Watch from this week. [Source: Social Media Today]

  1. LinkedIn Adds Automated Bidding for Sponsored Content

LinkedIn announced that it is rolling out automated bidding for Sponsored Content. That means that by using a powerful combination of machine learning and pacing algorithms, the system will find the perfect bid for your Sponsored Content campaigns to get you the most results – be it for more clicks, impressions, leads, website conversions, or even video views – for the best possible price. [Source: Social Media Today]

  1. Experience the new Links Report on Google Search Console

Digital marketing experts have seen a flurry of new reports being ported from the legacy version of Google Search Console to the new beta Search console that has completed development and is seeing a limited trial run for now. They now have three more reports added last week. [Source: Logicserve Digital]

  1. Instagram Adds New Account Transparency Tools and Opens Up Verification Application Process

Instagram has this week announced a new set of tools designed to help users get a better understanding of who, exactly, is behind influential Instagram accounts, while also providing a new option for users to log-in via third-party authenticator apps. [Source: Social Media Today]

  1. Now you can make edits to keywords, ads, campaigns, bids right from the Google Ads Overview page

In several of the cards on the Overview page in Google Ads campaigns, Google has added editing capabilities. Now paid search managers can make updates right from the page itself. [Source: Search Engine Land]

  1. YouTube to Roll Out Non-Skippable Ads to All Creators

YouTube will soon be expanding non-skippable ads to all creators who can already monetize content. This update will be happening within the week, and creators will receive a notification letting them know when they’re able to run non-skippable ads. [Source: Search Engine Journal]

  1. Google confirms testing new search results design with sticky header, rounded search bar

Google has confirmed that it is testing new user interface for the core search results pages. This new test features a rounded search bar at the top, a smaller Google logo, and, most noticeably, the search bar header sticks to the top as a user scrolls through the results. [Source: Search Engine Land]

  1. Facebook’s Testing Links in Facebook Stories, Which Could Give the Option a Boost

Facebook is now testing links in Facebook Stories. The ability to share links in Facebook Stories could be significant – while Facebook Stories currently only has around 150 million daily active users, Stories do have particularly prominent placement, right at the top of the main feed screen. [Source: Social Media Today]

  1. Positive News Stories Now Made Available by Google Assistant

The occurrences of depressing news stories is a way of life we surely want to avoid. Google too feels the same way and has made efforts to empower its tech solutions towards the same. Its voice-based Google Assistant will now dole out feel-good stories that will make you feel good and positive all around you. [Source: Logicserve Digital]

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