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Weekend Digital Media Round-up: Google rolls out new features in AdWords, Facebook’s AR Studio, Twitter’s Breaking News module and more..

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
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  1. Google targeted under EU plan to regulate search engines

Brussels is for the first time preparing to regulate how search engines such as Google operate, under draft proposals designed to bolster the rights of businesses and app makers that rely on big internet giants to sell their services. [Source: Financial Times]

  1. Notes are coming to AdWords, plus Recommendations & an Account Performance Score

Over the past several months, Google has been rolling out new features exclusively in the new AdWords interface, or “experience.” On Tuesday, the company announced some attention-grabbing new features aimed at improving productivity on the platform. [Source: Search Engine Land]

  1. Facebook’s Adding Image-Recognition Triggered AR Experiences to AR Studio

Facebook has announced a new option within their suite of AR tools, adding ‘target tracking’ to their AR Studio platform which will enable developers to build AR experiences triggered by image content. [Source: Social Media Today]

  1. Google AMP Team Comes Up With ‘Render On Idle’ Feature

Businesses and publishers will welcome the new move by Google AMP team that has launched some new features recently. One such feature is the ‘Render on Idle’ feature. This will load ads faster and lead to higher ad impressions when the browser is in the idle mode. [Source: Logicserve Digital]

  1. Chat rate is the new CTR for AdWords message extensions

Google rolled out its click-to-message AdWords extension in October 2016. Similar to call extensions, message extensions allow users to message a business directly from the ad. Now the company is announcing formal reporting for messaging. It will be available in the next few weeks in the US, the UK, Canada, France, Brazil and Australia. Users of message extensions will need to turn on message reporting in account settings. [Source: Search Engine Land]

  1. Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads

Google unveiled two features designed to improve direct-response advertising performance on YouTube — beyond e-commerce and Shopping ad formats. [Source: Marketing Land]

  1. Google search results page displays answer without any search results

Google is now showing answers without any additional search results for some queries. For example, if you search for [time in los angeles] or [time in new zealand], Google will show the answer, then show a button below the answer to load the search results. [Source: Search Engine Land]

  1. Twitter’s Testing Out a New Breaking News Module at the Top of User Timelines

Looking to capitalize on its position as a key source for real-time updates on news and events, Twitter’s testing out a new breaking news module, which will highlight big news stories at the top of user timelines. [Source: Social Media Today]

  1. AdWords custom columns now available at keyword and ad levels

Custom columns in AdWords can help marketers get more detailed insights into how their campaigns are performing based on non-standard metric targets. Now, advertisers can create and track custom metrics at the keyword and ad levels in addition to the campaign and ad group levels. [Source: Search Engine Land]

  1. Google adding business descriptions in Google My Business & local panel

Google looks to be adding a feature in Google My Business that allows business owners to add descriptions that appear in the local panel in search results. [Source: Search Engine Land]

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