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Weekend Digital Media Round-up: Google Pay, Facebook’s 3D posts, Twitter’s updated API usage rules and more..

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
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  1. New Google Pay app combines features of Google Wallet and Android Pay

Google today announced the launch of a unified payment service app for its Google Pay platform. Google Pay will combine the features of the already existing Google Wallet and Android Pay. [Source: The Economic Times]

  1. Facebook’s Adding More Options to Support 3D Posts, Eyeing the Next Evolution of the Platform

Facebook’s looking to expand the News Feed into another dimension, with the addition of 3D posts, which enable users to scroll around virtual objects on screen. It’s an interesting, engaging post format, which, if Facebook can simplify the workflow enough, could provide a range of uses and benefits. [Source: Social Media Today]

  1. Google AdSense launches new type of ad format that optimizes placements

Google AdSense has rolled out Auto ads — a new ad format that could potentially increase publishers’ revenue by finding placements that might otherwise go undiscovered. The new ad format uses machine learning to automatically place ads where they are likely to perform well. [Source: Marketing Land]

  1. Twitter Announces Changes to Platform and API Usage Rules to Crack Down on Misuse

Twitter’s implementing some new regulations and limitations within their systems and API usage rules. The new rule will seek to restrict re-posting but will also impact those publishers who have several handles or publish content to several Twitter accounts. [Source: Social Media Today]

  1. Google to now support Tamil language ads

To help advertisers and content creators reach out to Internet users in Tamil, Google India on Wednesday introduced Tamil language support for its advertising products Google “AdWords” and Google “AdSense”. With this, Google has now scaled support for three languages — Hindi, Bengali and Tamil.  [Source: The Economic Times]

  1. Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels

Facebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up advertiser confusion. The changes come after the company admitted a series of measurement problems in a span of nearly two years and has heard from advertisers that they want more clarity around how its metrics are calculated. [Source: Marketing Land]

  1. Google to move more sites to mobile-first index in coming weeks

Google plans on rolling more sites into the mobile-first index over the next several weeks. The mobile-first index is Google’s attempt at looking at the web and indexing and ranking the web from a mobile-first perspective. This means that if you have a mobile-friendly version of your website, instead of indexing the desktop version, Google will first index that website’s mobile version. [Source: Search Engine Land]

  1. New Analytics On Snapchat For Better Audience Insight

Snapchat is trying to re-establish the platform’s position among the advertisers and influencers. This is the reason why the social media platform is creating new tools. Now, there is a new analytics update available for the Snapchat influencers. The insights provided by the analytics should help content creators with their approach towards Snapchat. [Source: Logicserve Digital]

  1. Google Chrome extensions bringing back ‘View Image’ & ‘Search by Image’ buttons in Google Image Search

Google removed the “View Image” button and “Search by Image” feature from Google image search last week in a concession to Getty Images’ copyright infringement concerns. Now, tech-savvy searchers have taken the matter into their own hands, developing several Google Chrome extensions to bring some of those features back. [Source: Search Engine Land]

  1. Facebook Has A ‘List’ Option Now To Encourage More Interaction

Facebook has already shown their clear intentions to make some valuable changes in their social media platform. Moving forward in that direction, there is a new update called ‘list’. [Source: Logicserve Digital]

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