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Weekend Digital Media Round-up: Google Data Studio, Facebook’s double advertising rates, Twitter’s Timeline Ads and more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
  1. Google Data Studio comes out of beta

Google’s two-year-old free reporting and data visualization platform, Google Data Studio, is now generally available. Data Studio, now part of Google Marketing Platform, has native integrations with Google Analytics, Google Ads, Display & Video 360, Search Ads 360, YouTube Analytics, Google Sheets and Google BigQuery. Marketers can also connect to hundreds of other non-Google data sources. [Source: Marketing Land]

  1. Facebook advertising rates double with fresh news feed algorithm

The cost of advertising on Facebook in India has doubled since the social media platform changed its news feed algorithm this year to prioritise posts from family and friends over promotional content. [Source: Economic Times]

  1. Twitter begins testing Timeline Ads on publisher sites

Twitter is now testing Timeline Ads in timelines embedded on third-party publisher sites. Twitter started recruiting publishers for the test in May. [Source: Marketing Land]

  1. Google Comes Up With Two Brand New Feature Updates

Google has come up with brand new advertisement formats for advertisers as well as retail store owners. Termed as ‘Shoppable Image Ads’ and ‘Shopping Showcase Ads’, these two formats are tailor-made for brand advertisers. They can simply leverage ‘Google Image Search’ or ‘Google Search’ and gain access to an extensive customer pool. [Source: Logicserve Digital]

  1. Google is Testing Sitelink Image Thumbnails in Mobile Search Results

Google is testing a new way of displaying mobile search results by displaying images alongside sitelinks. Given that the images are considered more useful than not, it sounds like this is a change that may end up getting rolled out more widely. [Source: Search Engine Journal]

  1. Pinterest gives SMBs access to Shop the Look Pins, a free product-tagging tool for organic Pins

Pinterest is making Shop the Look Pins, a free product-tagging tool for fashion and home decor Pins, available to anyone with a business account. Shop the Look Pins allow businesses to tag products within organic Pins. [Source: Marketing Land]

  1. Google floods webmasters with ‘mobile-first indexing enabled’ notifications

Since Tuesday, Google has been sending notices around mobile-first indexing being enabled for websites to a huge number of webmasters. It seems like this batch of notices is by far the single largest batch of notices we’ve seen since they officially began sending these types of batch notifications around the mobile-first indexing change. [Source: Search Engine Land]

  1. Google Ads Lets Users Enable Call Reporting at the Account Level

An update to Google Ads will allow advertisers to enable call reporting at the account level. Previously, call reporting had to be enabled individually for each call extension and call-only ad. [Source: Search Engine Journal]

  1. Pinterest Opens API Access to Better Facilitate Influencer Marketing on the Platform

Pinterest has this week announced that it’s opening up its API tools to third-party providers to help facilitate improved influencer discovery and connection. [Source: Social Media Today]

  1. Google admits it’s using very limited personalization in search results

Google has told CNBC that “there is very little search personalization” going on in the Google search results ranking right now and that the personalization that is currently used is limited to “user’s location or immediate context from a prior search.” [Source: Search Engine Land]

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