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Weekend Digital Media Round-up: Google Ads’ merchant promotions, YouTube’s ‘ad pods’, LinkedIn’s stories feature and more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
  1. Google Ads Brings Merchant Promotions to Shopping Actions

Google Ads is bringing its Merchant Promotions program to Shopping Actions for retailers. This integration allows online retailers to add promotions to their Shopping Actions inventory. [Source: Search Engine Land]

  1. YouTube has started testing ‘ad pods’: 2 skippable ads delivered back-to-back

YouTube announced a new “ad pod” delivery experience that will show two skippable pre-roll or mid-roll ads — one right after the other. Currently being tested on desktop only, ad pods will soon roll out on mobile and connected TVs. The units create an ad experience that’s much more like TV. [Source: Marketing Land]

  1. LinkedIn is testing a stories feature called ‘student voices’ along with gif comments

After a long list of Facebook-owned apps adopted Snapchat’s Stories feature, LinkedIn too is now ready to join the race. Called ‘Student Voices’, LinkedIn has reportedly confirmed the addition of this feature on the platform, which is clearly its way to re-engage with the younger audience. [Source: Firstpost]

  1. Google Rolls out ‘Target Impression Share’

With a view to charging advertisers based on the location where they want to display their ads, Google has launched a unique bidding strategy called as ‘Target Impression Share’. [Source: Logicserve Digital]

  1. Integrate’s LinkedIn Native Connector automates list scrubbing process for leads

Integrate has joined LinkedIn Marketing Solutions certified marketing partners program as the first platform to offer a list-scrubbing tool that validates, de-duplicates and automatically adds LinkedIn leads directly to a CRM database. [Source: MARTECH TODAY]

  1. Google Launches New Social Post Options to Promote Business Reviews and Offers

Google has this week launched a new set of ‘social post styles’ which are available via its Small Thanks marketing materials hub. The new post types enable businesses to showcase information about their services, as well as reviews from customers. [Source: Social Media Today]

  1. Facebook making small yet impactful changes to its platforms

Facebook is making small yet definite changes as per the shifting business landscape and evolving customer preferences. These changes are visible across a multitude of applications like the Facebook site itself, Messenger, as well as Instagram. [Source: Logicserve Digital]

  1. Google My Business Insights to get more recent data

Google announced that Google My Business Insights, the analytics for Google My Business users, will soon have more recent data to look at. To give you a more accurate idea of how your listing is performing, you’ll now see Insights data up to yesterday in Google My Business. [Source: Search Engine Land]

  1. Programmatic ad-spend to grow 19% in 2019, reaching $84 billion: Report

65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend $84 billion programmatically next year, up from $70 billion this year, which represents 62% of digital media expenditure. [Source: Brand Equity]

  1. Google to allow users to comment on search results

Google is planning to launch a new feature that will enable users to leave in search results comments that could be seen by others. [Source: Economic Times]

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