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Weekend Digital Media Round-up: Double delight for digital India, DoubleClick Bid Manager, Snapchat’s new snap store and more..

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
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  1. Union Budget 2018: Double delight for digital India

The NDA government’s last Budget before the Lok Sabha polls has kept up the focus on Digital India by doubling allocation for the programme to Rs.3,073 crore in 2018-19. Finance minister Arun Jaitley acknowledged the emerging technologies in his Budget speech on Thursday by announcing that the Department of Science and Technology will launch a Mission on Cyber Physical Systems. [Source: INDIA TODAY]

  1. Foreign or local, digital services companies equal before tax law

The Budget has proposed an enabling rule, which broadly says that a MNC could have a business connection in India even without a physical presence in the country. [Source: The Economic Times]

  1. DoubleClick Bid Manager testing features to improve digital & TV campaign coordination

Google has announced two new features in DoubleClick Bid Manager to help advertisers activate campaigns across multiple screens and bridge digital and live TV efforts. [Source: MARTECH TODAY]

  1. Snapchat’s new Snap Store teases in-app commerce potential

Today the company opened the Snap Store, which lives in the Snapchat app’s Discover section and lets you buy Snapchat merchandise, like a $20 Dancing Hot Dog Plushie or a $30 Dog Lens T-Shirt. [Source: TechCrunch]

  1. Google lets users ‘mute’ remarketed ads

The internet giant has updated its ad system so users can mute reminder ads on a per-advertiser basis for 90 days.[Source: net imperative]

  1. WhatsApp hits 1.5 billion monthly users. $19B? Not so bad.

CEO Mark Zuckerberg announced on the Q4 2017 earnings call today that WhatsApp now has 1.5 billion users and sees 60 billion messages sent per day. That’s compared to 1.3 billion monthly users and 1 billion daily active users in July. [Source: TechCrunch]

  1. Google Assistant Go launched on Play Store: Designed for Android Go phones

Google Assistant Go is now officially available on the Play Store, and this version of app is compatible for all Android Go smartphones. [Source: The Indian Express]

  1. Alphabet Unveils New Cybersecurity Business ‘Chronicle’ To Prevent Cyber Attacks

Alphabet, better known as the parent-concern of the world’s biggest network Google has come up with some great news for business owners! The company has decided to help entrepreneurs deal with cybersecurity issues and safety threats.[Source: LOGICSERVE DIGITAL]

  1. Facebook Introduces Branded Content Tags With New Proviso For Misuse

Facebook has emerged as one of the most compelling, efficient, and dynamic platforms for business marketing. If you plan to catapult your venture to great heights, Facebook will certainly play a crucial role. The company dropped restrictions on ‘branded content’ and rolled out a unique tagging system. [Source: LOGICSERVE DIGITAL]

  1. Instagram now allows businesses to schedule their posts

Instagram today made a long overdue change to its product that social media managers have wanted for some time – it will allow businesses on Instagram to schedule their posts. [Source: TechCrunch]

And in an exclusive interview with Ashutosh Asthana, Assistant Editor, Thinking Aloud, our Co-founder & CEO, Prasad Shejale, speaks about the challenges he faced as an entrepreneur and his mantra for success. Click here

 

 

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