Snapdeal has partnered with Fashion Design Council of India (FDCI) to enter the designer-wear segment. It aims to garner $1 billion sales from its fashion category under the online marketplace model.
According to an article in The Economic Times , ‘The Designer Studio’ will bring the finest labels. It will include collections from those of Malini Ramani, Manish Arora, Ashish Soni, Varun Bahl and Samant Chauhan. The studio will include ready-to-wear and made-to-order clothing collections as well. The pret collection will range from Rs.3, 000-Rs.35, 000. The bridal will start from Rs.2 lakh.
The fashion category is growing at 30% month-on-month online. The fashion category is one of the largest segments in the $3 billion e-commerce category. It includes players such as Flipkart, Jabong etc.