Digital Advertising Search Engine Optimisation

Experience the new Links Report on Google Search Console

Digital marketing experts have seen a flurry of new reports being ported from the legacy version of Google Search Console to the new beta Search console that has completed development and is seeing a limited trial run for now. They now have three more reports added last week. Let’s take a look at what these reports do and how it helps marketers gain useful insights.

Digital marketing experts have seen a flurry of new reports being ported from the legacy version of Google Search Console to the new beta Search console that has completed development and is seeing a limited trial run for now. They now have three more reports added last week. These are the mobile usability report, the Links Report, and the site and user management report.

Let’s take a look at what these reports do and how it helps marketers gain useful insights:

What is covered in the Links Report?

Google has made the results accurate so the number of visible results will be lesser and precise. Google wants to elaborate on this since the users might be naturally inclined to think of an issue when the number of links drops from old console to the new beta console.

Some of the types of links that a user can get insights on include –

  • Top linking domains

Which sites are linking to my site the most?

  • Top linked pages

Which web pages or site does my site link to the most?

  • Which are my top linked pages from a specific site
  • Top linking text

What link text points to my site?

  • Listing of the links from a specific site to my page
  • What are the top sites linking to my page
  • Top linked pages

Which of my pages are linked the most from within my own site

What is covered in Mobile Usability Report?

Another valuable addition is the mobile usability report. With mobile being a highly influential ranking signal in recent times, it was only a matter of time before this made a presence on the search console. This helps users to score well on mobile ranking factors by checking for this specific error from this report. Want to request Google to re-index the page once the errors have been rectified? The new search console does that as well. This was a feature that was lacking in the legacy version of the console.

What is covered in site and user management?

You also get the facility to add and verify new sites and manage a property’s permissions and different users. So, in the new console, you can work with these 4 features:

  1. Manage different types of permissions via the beta version of Google Search Console.
  2. Manage multiple users via the beta version of the console.
  3. Add additional sites through the beta version of the console
  4. Validate the ownership of the newly added sites

At the time of publishing this post, the feature was not yet available to everyone but is expected to be there in a matter of days. You can see if it is available to you by clicking on https://search.google.com/search-console/links

Currently, users can continue using both features – the new search console as well as the older search console. Google plans to keep the older version alive till it is necessary to get the porting done and configured for the new interface.

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