NEWS

Ecommerce players to gear up for the festive season with huge discounts

Upcoming festive season will see aggressive discounts offered by ecommerce players targeting the mobile users to push repeat purchases. This time the focus will shift to home and kitchen decor categories.
Logicserve Digital Festive season ecommerce
Logicserve Digital Festive season ecommerce

Logicserve Digital Festive season ecommerce

Upcoming festive season will see aggressive discounts offered by ecommerce players targeting the mobile users to push repeat purchases. This time the focus will shift to home and kitchen decor categories.

The focus still lies in the gaining highest GMV (Gross Merchandise Volume), an important metric in e-retail world to ensure continued interest of customers in the online space. The strategy will benefit the app-users giving them additional 5% discount as cashback, reward and wallet points keeping them hooked.

This festive season, acquiring shoppers on mobile is going to be top priority as it provides precious data to various marketplaces.

Ashok Reddy, Founder of Groupon, a curated couponing site said that, to offer incentives in the form of wallet points tier-2 ecommerce players are tying up with virtual wallets like Mobikwik and PayU.
The uptake on loyalty programmes in India has been sluggish as the loyalty points are not offered generously according to Swati Bhargava, Co-founder of Cashkaro, a cashback site.

She also said that discounts are quite conservative at around 20-30%, where as minimum order value on flat-out discounts has gone up over the years.

Reference: http://goo.gl/kokChe

SHARE
We bring you the latest updates from the digital marketing world that you need to know
RELATED POSTS
News : Firstcry raises $15M and more…
logicserve digital logicnews @LogicserveDigi
Weekend Digital Media Round-up: Google’s new mobile search results interface, Facebook’s dynamic creative, Snapchat’s Snap Pixel and more..
Flipkart First User @LogicserveDigi
News : Indian E-commerce site Flipkart launches Flipkart First to make customers feel special

Leave Your Reply

*