Marketers knew it as ‘Google Now’ in its earliest avatar; then it was re-christened to ‘Google Feed’. Now, the third wave of change has come across the platform and is known as ‘Google Discover’. Here’s a look at how the ads being displayed on this platform have undergone substantial changes to give it a fresh look.
Artificial Intelligence (AI) has increasingly been in the news for quite some time now. There are multiple interesting applications of AI. Here are some ways you can use AI for your marketing activities.
Digital consumers are increasingly demanding a seamless online-offline experience. Here’s some tips on efficiently integrating your online and offline marketing strategies for best results.