Weekend Digital Media Round-up: Google’s updated GDPR guidance, Facebook’s new elements to Ads Manager, updated YouTube Red and more..

18/05/2018
Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com

 

  1. Google issues updated GDPR guidance to publishers on how to gain consent from users

Google has updated its cookie guidance resource, CookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR). Its GDPR updates include a link to its EU user consent policy, sample consent notices and third-party consent tools for publishers to use on their own sites. [Source: MARTECH TODAY]

  1. Facebook Adds New Elements to Ads Manager, Helping to Compare Campaign Performance

Following the merging of Facebook’s Power Editor and Ads Manager into a single platform last year, The Social Network is now working on ways to increase the efficiency of the tool, and providing new ways to help advertisers get the most out of their ads platform. Along this line, this week, Facebook has announced three new Ads Manager options in response to user requests. [Source: Social Media Today]

  1. YouTube Announces Revision of YouTube Red, Expands Potential of TV-Like Offerings

YouTube has this week announced an update to YouTube Red, with the ‘Red’ title being depreciated in favor of two new elements – YouTube Music, which, as it sounds, will focus on just music content, and YouTube Premium, which will cost a little more than YouTube Red, but will provide access to YouTube’s coming slate of original programming. [Source: Social Media Today]

  1. Google Duplex To Have Built-In Disclosure About Its ‘Bot’ Status

Google’s recent update created quite a stir when it unveiled the AI based Duplex system at the I/O Conference 2018. The system can actually make phone calls in a human voice for tasks like booking a movie ticket or booking a restaurant table. Instead of the reactive chatbot conversation utilised in customer support functions, the Duplex is designed to be more proactive voice assistant to the users. [Source: Logicserve Digital]

  1. LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready

LinkedIn’s Sales Navigator is getting a refreshed lead page, new mobile account pages and more integrations with five new marketing platforms. The company also says its sales prospecting tool is GDPR-ready. [Source: MARTECH TODAY]

  1. AdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pages

Google made two announcements on Thursday. One impacts advertisers using third-party click measurement systems. The other affects advertisers who haven’t converted their sites to HTTPS yet. [Source: Search Engine Land]

  1. Facebook adds Voice Posts, Stories archive, and new cloud storage features

Facebook is making three updates that it says will help users better “create and save memories.” The changes will let you save your photos and videos directly to your account in the Facebook cloud, share voice messages with friends, and archive your favorite Facebook Stories. The new features announced today will begin rolling out in India, before hitting the rest of world “shortly thereafter.” [Source: The Verge]

  1. Instagram Officially Launches Ability to Re-Share User Posts in Stories

Instagram has announced that the capacity to share regular, public Instagram posts to Instagram Stories is now being rolled out to all users. The functionality was first seen in testing back in February, and it’s an interesting, though not overly ground-breaking option. [Source: Social Media Today]

  1. Google confirms it shortened search results snippets after expanding them last December

Google has confirmed that only about five months after increasing the search results snippets, it has now decreased the length of these snippets. If you went ahead and already lengthened your meta descriptions, should you go back and shorten them now? Google’s advice is to not focus too much on these, as many of the snippets Google chooses are dynamic anyway and not pulled from your meta descriptions. [Source: Search Engine Land]

  1. Facebook expands its list of marketing partners, while limiting what view tags can do

Facebook announced that it is expanding its list of third-party solutions to measure ad effectiveness, while at the same time, it is limiting the capabilities of its view tags feature. The company is onboarding marketing partners in three specific areas: marketing mix modeling (MMM), viewability and mobile app measurement (MMPs). [Source: Marketing Land]

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