Weekend Digital Media Round-up: Google’s Reach Planner for YouTube, Facebook’s “Issue Ads”, New social networking platform ‘Hello’ and more..

13/04/2018
Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com

  1. Google is training AI to separate voices in a crowd which could find use in video chat apps as well as hearing aids

Google’s computer vision has seen major improvements over the years, a fact that is highlighted by the artificial intelligence chops of its Photos apps, which recognises faces, objects and more. Now, Google wants to do the same with voice as well. More specifically, audio-visual speech separation. [Source: Firstpost]

  1. Facebook’s “Issue Ads” And Verification Requirements For Page Managers

Looking back at the mess Cambridge Analytica Scandal left behind for the social media giant, Facebook seems to have taken evasive privacy protection measures. They are now rolling out a range of privacy tools that aim to safeguard data. [Source: Logicserve Digital]

  1. LinkedIn Adds New GIF Access Within its On-Platform Messaging

LinkedIn seems determined to tap into the trends of other social networks, even if those trends don’t immediately seem like a perfect fit for the professional platform. The company’s latest trending option is the addition of an immediately accessible GIF library within their message flow, powered by Tenor, via a new partnership. [Source: Social Media Today]

  1. Google launches Reach Planner for YouTube & video ad forecasting in AdWords

Google has launched Reach Planner, a new planning tool for video campaigns. Currently in beta, Reach Planner in AdWords is designed to help media planners and advertisers forecast the reach and frequency of video campaigns on YouTube and the video partners on the Google Display Network. [Source: Search Engine Land]

  1. Snapchat looks to offer new e-commerce options for Discover Publishers

Snapchat is testing an e-commerce option on some of its Discover publisher channels. The feature will allow users to swipe on a product and then purchase it within the Snap Store, an in-app shopping section Snapchat launched in February. [Source: Marketing Land]

  1. Google Announces “More Results” Button for Mobile – A Win for Publishers

In a bit of good news for web publishers, Google announced via Twitter a change to Google Mobile Search that will show more links to web pages faster. If the default search results do not satisfy the user they will have the option to click a “More results” button that will show links to more pages. [Source: Search Engine Journal]

  1. Chrome tests showing themed search suggestions based on Google search history

Google is testing a new feature in its Chrome browser to show themed search suggestions based on your past searches directly on the Chrome start screen. [Source: Search Engine Land]

  1. Orkut founder brings a new interest-based social networking platform called ‘Hello’ to India

A new social networking platform ‘hello’, set up by the founder of the once-popular Orkut, has announced its entry into the Indian market amid the controversy surrounding user data breach at Facebook. [Source: Firstpost]

  1. Twitter Endorses ‘Honest Ads Act’, Along with Facebook

While Mark Zuckerberg was facing questions from politicians, Twitter announced that it’s endorsing the Honest Ads Act, which is seen as a major stepping stone for the bill. [Source: Social Media Today]

  1. Google is about to launch a Gmail web redesign

Google sent an email to G Suite customers to tell them that the company has been working on a brand new version of Gmail for the web. In addition to a fresh design, the company also listed some of the new features. [Source: TechCrunch]

Written By

We bring you the latest updates from the digital marketing world that you need to know

Leave a Reply

Your email address will not be published. Required fields are marked *