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Weekend Digital Media Round-up: Google’s phrase-free service ads, Facebook’s smart speakers, Microsoft’s new audience network and more..

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
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  1. Google will introduce TV screens as a device type in DBM and Adwords

Google last week announced the introduction of a new device type on Adwords and Doubleclick Bid Manager (DBM), the two Google buying platforms. Adwords and DBM will have 4 device types: computers, mobile phones, tablets and TV screens. Google says this will allow advertisers to tailor the campaigns and creatives for each environment. This rollout is global. [Source: PPC Land]

  1. Facebook may launch its smart speakers internationally first

Facebook may be planning to launch its rumored smart speakers internationally before bringing them to the US due to the increased concerns over user privacy following the Cambridge Analytica scandal. [Source: The Verge]

  1. Microsoft launches new audience network, ‘Audience Ads’ at Bing Partner Summit

Microsoft has announced a new display network, the Microsoft Audience Network (MSAN). Though the company has had the “Bing Audience Network,” the new offering brings together a number of elements that weren’t previously available: Bing search-intent signals, Microsoft’s AI capabilities and the Microsoft audience graph. [Source: Search Engine Land]

  1. Google To Make Phrase-Free Service Ads Possible For Local Businesses

Google has made a few updates to the Adwords campaigns to favour local businesses on the basis of their verified locations instead of using targeted search queries. [Source: Logicserve Digital]

  1. Facebook is taking on Tinder with new dating features

Facebook is adding a dating layer to its main mobile app. The features are a long time coming for the 14-year-old social network, which has allowed users to broadcast whether they’re single or in a relationship since it first went live in February 2004. [Source: The Verge]

  1. Digital Advertising Market to Grow to Rs 12,046 Crore in 2018 : Report

The digital advertising market in India is likely to grow 30 percent on a year-on-year basis to 12,046 crores in 2018, a report said on Thursday. In 2017, the market rose to Rs 9,266 crore, 27 percent higher than in 2016, according to the “Digital Advertising in India 2017” report. The report was jointly published by the Internet and Mobile Association of India (IAMAI) and Kantar IMRB. [Source: News18]

  1. Google’s New Ad Type Targets Users Watching YouTube on TVs

Google has introduced a new ad type which is designed to capitalize on the growing trend of people watching YouTube on TVs. Users spend a combined total of 150 million hours per day watching YouTube on television screens, making it the fastest growing medium. [Source: Search Engine Journal]

  1. Facebook unveils new analytics features, including a tool to track the omnichannel journey

Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer conference. [Source: Marketing Land]

  1. LinkedIn Adds New Options for Lead Gen Forms, Expanding Potential

LinkedIn has announced that it’s adding three new options to its Lead Gen Forms ad option to help enhance both response and reach. [Source: Social Media Today]

  1. Facebook Pages will be getting new video metrics & chart tracking engagement throughout video

Facebook is giving Page admins more data into how their videos are performing. The company announced three new metrics today that will be rolling out in the coming weeks. The new metrics will include a Follower versus Non-Follower viewer count, new audience demographic breakdown by gender and a Zoom Chart. [Source: Marketing Land]

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