Weekend Digital Media Round-up: Google’s own blockchain technology, Facebook’s ad improvements for retailers, Instagram’s shopping tags and more..

23/03/2018
Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com

 

  1. Google working on its own blockchain technology

Google is working on blockchain-related technology to support its cloud business and head off competition from emerging startups that use the heavily-hyped technology to operate online in new ways, according to people familiar with the situation. [Source: The Economic Times]

  1. Facebook’s Zuckerberg finally responds to Cambridge Analytica scandal, announces changes

In “an update on the Cambridge Analytica situation,” Zuckerberg said the company had taken most of the actions to address the issue in 2014 and 2015, but he also laid out (basic) new steps the company will take. [Source: MARTECH TODAY]

  1. Instagram’s Opening Up Its Shopping Tags to More Businesses

Instagram is making Shopping Tags more broadly available. After expanding the option to fashion businesses and Shopify merchants in the US last year, Instagram’s now also making them available to businesses in Australia, Brazil, Canada, France, Germany, Italy, Spain and the UK. [Source: Social Media Today]

  1. Google’s Core Search Algorithms Update

As SEO marketers or business owners, we all have a fair idea about what it takes to rank high on SERP. However, many of us would have been surprised at a shift in rankings without any issues from our end. This may be because of a significant change in Google algorithm update recently. [Source: Logicserve Digital]

  1. Facebook introduces ‘store sales optimization’ and other ad improvements for retailers

Facebook is announcing three new offerings to drive mobile and offline retail sales. They’re really product evolutions or extensions of existing solutions previously introduced: store sales optimization, Tabs for Canvas and product categories for dynamic ads. [Source: Marketing Land]

  1. LinkedIn Adds New Sticker and Text Options to Spruce Up Your Video Content

Back in October, LinkedIn announced new, Snapchat-like overlays for videos which give conference attendees the opportunity to add dedicated event frames to the content they post to the platform while attending such functions. But now LinkedIn’s taking it to the next level. This week, LinkedIn has announced new video filters and text styles, giving users more ways to spice up their on-platform video content. [Source: Social Media Today]

  1. New Google My Business dashboard for multiple listings rolling out

Google is now slowly rolling out the new Google My Business dashboard that it announced back in November 2017. [Source: Search Engine Land]

  1. Instagram Will Now Allow Active Links to Other Profiles, Hashtags in Bios

Instagram’s adding some new link options within your profile bio, which will provide new ways to connect your audience to relevant hashtags, or to refer to other users, increasing exposure potential within the app. [Source: Social Media Today]

  1. Google: Using non-English URLs for non-English websites is fine

Google Senior Webmaster Trends Analyst John Mueller said in a recent SEO snippets video that using non-English URLs for non-English websites is fine and that Google is able to crawl, index and rank them. [Source: Search Engine Land]

  1. The Indisputable Power Of Video Content On Social Media

Over a past few years, social media has gained immense popularity all over the world. It has become a lucrative channel for businesses to target. Out of the many modes and means of interacting with social media users, video perhaps has the biggest influence on a social media user’s life. Here’s a look at how video can be utilised perfectly for marketing on social media. [Source: Logicserve Digital]

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