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Weekend Digital Media Round-up: Google’s Outstream ads, Facebook’s ‘Loyalty Prediction’ ad tool, Snapchat’s new lens-based ads and more..

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
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  1. Google launches Outstream Ads to boost video reach beyond YouTube

AdWords advertisers just got a brand-new video ad option for their arsenal. The new format, Outstream Video Ads, will operate on mobile devices across Google video partner mobile sites and apps. [Source: Search Engine Land]

  1. Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchases

On the heels of Congress trying to determine how Facebook is managing user data, a new report from The Intercept claims the company is currently promoting a “Loyalty Prediction” ad service tool that lets advertisers target users based on predicted behaviors versus past actions. [Source: MARTECH TODAY]

  1. LinkedIn introduces videos for ‘Sponsored Content’

Microsoft-owned professional networking platform LinkedIn on Wednesday rolled out videos for “Sponsored Content” and “Company Pages” to help businesses reach and engage with the right audience. [Source: Brand Equity]

  1. Google Cloud releases Dialogflow Enterprise Edition for building chat apps

Building conversational interfaces is a hot new area for developers. Chatbots can be a way to reduce friction in websites and apps and to give customers quick answers to commonly asked questions in a conversational framework. Google announced it was making Dialogflow Enterprise Edition generally available. It had previously been in beta. [Source: TechCrunch]

  1. Google Chrome now blocks autoplaying video with sound

Google’s Chrome browser now blocks auto-playing video with sound, taking a big step forward in removing one of the most irritating things about the modern web. [Source: The Guardian]

  1. YouTube To Discontinue Third-Party Ad Support In EU With GDPR Roll-Out

With the GDPR kicking off on May 21st, YouTube has declared that it will discontinue third-party ad serving based on reserved buys in the continent of Europe. This means that brands which are not using YouTube’s Double-click Campaign Manager will have to retraffic their ads by May 21st just so that they do not experience any issues while displaying video content on the platform. [Source: Logicserve Digital]

  1. Facebook Tests Out New Video Format to Boost Communal Viewing and Engagement

Facebook’s working on a new video option which aims to boost engagement by enabling creators and publishers to post pre-recorded video within the Facebook Live environment. [Source: Social Media Today]

  1. More companies announce GDPR compliance efforts as the deadline for enforcement looms

With a little less than two months until the General Data Protection Regulation (GDPR) — a sweeping set of European Union (EU) rules that govern the handling of EU citizens’ data — goes into effect, we’re seeing a steady stream of larger companies announcing compliance initiatives and tools. [Source: MARTECH TODAY]

  1. Facebook, Microsoft and others sign anti-cyberattack pledge

Microsoft, Facebook  and Cloudflare are among a group of technology firms that have signed a joint pledge committing publicly not to assist offensive government cyberattacks. The pledge also commits them to work together to enhance security awareness and the resilience of the global tech ecosystem. [Source: TechCrunch]

  1. Snapchat Rolls Out New Lens-Based Ad Type, Continues to Tweak New Design

Snapchat’s rolling out a new ad type within Snap Lenses which will enable advertisers to prompt user action direct from the Lens itself. [Source: Social Media Today]

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