Weekend Digital Media Round-up: Google’s New Search Console, Facebook’s privacy center, Paytm’s business app and more..

26/01/2018
Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com

 

  1. New Google Search Console may be rolling out for everyone now

Google seems to have just fully released the new beta version of the Google Search Console to everyone who has verified access to the normal Google Search Console. We expected it to roll out shortly, and now it has. [Source: Search Engine Land]

  1. Facebook to launch privacy center ahead of GDPR deadline

Social media giant Facebook announced that it will make it easier for users to manage their data. The move comes in advance of the May 2018 deadline for GDPR compliance, which outlines a wide variety of enhanced consumer digital rights for citizens in the EU. [Source: MARTECH TODAY]

  1. After WhatsApp, Paytm now launches its app for businesses

Days after global messaging giant WhatsApp launched its standalone app for businesses, Paytm on Monday launched its Paytm for Business app on the Android Play Store. Paytm’s standalone app for businesses is using seamless payments as a hook to gather more merchants on its platform. [Source: YourStory]

  1. Google rolls out lightweight keyboard app to low-RAM Android devices

Google has slowly but surely been introducing “Go” versions of its apps to phones that lack the processing prowess to handle its full offerings. The latest of these? Apparently, it’s Gboard. Google is currently rolling out a lightweight version called Gboard Go to phones with low RAM that run Android 8.1 or later. [Source: Digital Trends]

  1. Facebook Announces New Methods to Measure Page and Publisher Trust, Which Will Impact Reach

In the second installment of their explanations of coming changes to the News Feed algorithm, Facebook’s detailed how it plans to rank news sites by trustworthiness, in order to determine whether they get a distribution boost, or penalty. [Source: Social Media Today]

  1. Salesforce And Google Join Hands To Make Customer Insights Better

Salesforce has recently announced their partnership with Google, and the plan was to integrate Salesforce data with Google Analytics 360 and G Suite. With this partnership between Google and Salesforce, companies will now be able to connect sales, marketing and advertising using Salesforce cloud and Google Analytics 360. This also means that you can connect Salesforce with your G-suite to enhance your customer reach and boost sales. [Source: Logicserve Digital]

  1. Instagram Confirms Ability to Add GIFs to Stories, and to Upload Stories Content in Various Formats

Instagram has now confirmed what was widely reported last week – they’re adding the ability to insert GIFs into Stories content as a new way to spice up your visuals. [Source: Social Media Today]

  1. Google AdSense adds style automation for native in-feed ads

Publishers that want to run Google AdSense native in-feed ads on their sites can now opt to have Google’s machine learning take control of the creative look and feel of those units. [Source: Marketing Land]

  1. Facebook invented a new time unit called the ‘flick’ and it’s truly amazing

A flick is one seven hundred and five million six hundred thousandth of a second. It’s a very clever way of dividing time that theoretically could make video and audio production much more harmonious. [Source: TechCrunch]

  1. 3 AdWords Features You’re Probably Underutilising

AdWords gives companies the freedom to manage their ad campaigns themselves and provide their own preferences for the ads. Here are some AdWords features that you should utilise to get the best out of your investment. [Source: Logicserve Digital]

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