Weekend Digital Media Round-up: Google’s ‘Neighbourly’, DoubleClick’s audio ads, WhatsApp’s digital payments and more..

01/06/2018
Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com

 

  1. Google launches a Q&A app for neighborhood communities in India

Google is increasing its focus on India after it released a new social app that’s aimed at building neighborhood communities within cities in the country. Neighbourly is a Q&A app for sharing local knowledge. The basic goal is to give local communities an outlet to seek answers to practical questions about local life, routine and more. [Source: TechCrunch]

  1. DoubleClick Bid Manager opens up digital audio ad buying globally

Google’s DoubleClick Bid Manager is rolling out support globally for buying audio ads programmatically across a handful of streaming services. The company announced that advertisers can now buy ad inventory programmatically from Google Play Music, Spotify, SoundCloud and TuneIn, and soon Pandora. [Source: Marketing Land]

  1. WhatsApp to enter digital payments in India next week, partners with 3 banks

WhatsApp Pay has partnered with HDFC Bank, ICICI Bank and Axis Bank for transaction process. State Bank of India (SBI) will also join once it has the necessary systems in place, according to people privy to the information. [Source: Moneycontrol]

  1. Google A65 – The New Age AR Headsets In The Making

Google is known to be the market leader when it comes to new age innovations. One of the exciting highlights of the recently concluded I/O conference was its standalone Augmented Reality (AR) project. It is a headset that goes by the codename “Google A65” and that it will use new Qualcomm chips. [Source: Logicserve Digital]

  1. Google Maps is testing interface with categories of local search suggestions

Android Police reports Google is testing a new Google Maps interface for Android showing category search suggestions based on where you are looking at the map. At the top of the map interface, there are search suggestions that show several categories. [Source: Search Engine Land]

  1. Facebook Tests a New, Simplified Way to Create Instant Articles

Facebook is testing a new tool which simplifies the process of creating Instant Articles. The Instant Articles Builder tool provides a simply formatted UI through which you can see the exact tags and elements which will be linked to your subsequent Instant Article. [Source: Social Media Today]

  1. Google Brings ‘Optimize’ Integration to New AdWords Experience

Google’s latest edition to the new AdWords experience is integration with Optimize, the company’s visual editor for landing pages. Optimize gives marketers an easy way to change and test the landing pages related to their AdWords ads. [Source: Search Engine Journal]

  1. Google to strengthen AdWords intelligence with Feefo partnership

Google has partnered with online reviews company Feefo to bolster its AdWords network with the incomer’s review-based advertising expertise. The keywords drawn out by Feefo can also be used to spruce up brand copy and landing pages to reflect the language and sentiment used by consumers in their reviews. [Source: The Drum]

  1. Video and mobile advertising lead surge in digital advertising

Video and mobile advertising increases have driven a 13.2 per cent year-on-year growth in digital advertising, according to the latest Australian Online Advertising Expenditure Report released by IAB/PwC. [Source: CMO]

  1. Google is testing horizontal app switcher for Chrome browser on Android devices

Google recently announced Android P which comes with horizontal app switcher. Horizontal app switcher, as the name suggests opens the list of previously opened apps in a horizontal format. The apps or previously opened programs are stacked horizontally instead of vertically. The feature is now also being tested for Google Chrome browser on Android devices. [Source: Firstpost]

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