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Weekend Digital Media Round-up: Google’s messaging platform ‘Chat’, New Gmail features, LinkedIn’s GIFs in messaging, more..

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
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  1. Watch out, WhatsApp! Google is launching a rival messaging service called Chat

Google is said to be launching a rival messaging service called Chat. The messenger will link up with text messages and will be available on all Android smartphones. [Source: Standard Digital]

  1. New Gmail features are on the way, including a confidential mode that lets users expire messages

Google announced that it is rolling out new Gmail features first announced earlier this month. In addition to the redesign and app integration it already said was coming, the new Gmail will involve a number of new enhancements. [Source: Marketing Land]

  1. LinkedIn Seeks To Improve In-Platform Experience With GIFs In Messaging

Professional networking giant LinkedIn announced that it is implementing GIFs into its messaging system. For business users and professionals (who form perhaps the only market for LinkedIn) this move is certain to surprise many. [Source: Logicserve Digital]

  1. Google introduces new feature for jobseekers

Google on Tuesday introduced a new search experience aimed at making it easier and quicker for jobseekers to find relevant employment opportunities. Towards this end, the technology major has tied up with popular job listing websites and online classifieds such as QuikrJobs, Shine.com, Aasaanjobs, Freshersworld, Headhonchos, IBM Talent Management Solutions, LinkedIn, Quezx, T-Jobs, TimesJobs and Wisdomjobs. [Source: The Hindu]

  1. Facebook Reports Large Q1 Ad Revenue Gains Despite Data Privacy Scandal

Facebook’s strong ad revenue gains and growing user base signals that, so far, the social network appears to be weathering the storm that the Cambridge Analytica scandal created. The abuse of more the 87 million user profiles by a data firm tied to Donald Trump’s presidential campaign, and the company CEO’s testimony before Congress seems to have had little impact on its Q1 2018 earnings. [Source: Social Media Today]

  1. Google Wants to Make Audio Content Searchable

Google wants to change how people discover audio content in search results. In a recent interview, Zach Reneau-Wedeen of Google’s podcast team details the company’s plans to prioritize audio in the same way it does text, images, and video. [Source: Search Engine Journal]

  1. Twitter attributes more than half of its $575M Q1 ad revenue to video

According to Twitter’s Q1 2018 earnings report, video ads accounted for more than half of the $575 million advertising revenue it earned during the first quarter of this year. [Source: MARTECH TODAY]

  1. Google is finally making a standalone Tasks app

Google has finally admitted that a proper suite of office productivity apps needs to include Tasks. Alongside the launch of the new Gmail, the company is announcing integration with Google Tasks. [Source: The Verge]

  1. Instagram Lets Users Export Everything They’ve Shared

Instagram now has a tool that will let users download a copy of everything they’ve shared to the network. The tool is currently only able to be used on desktop browsers. Access via iOS and Android will be available in the future. [Source: Search Engine Journal]

  1. Facebook continues to refine its app data & ad-targeting safety measures

Facebook continues to shore up its user safety measures on a number of fronts. The site recently announced several changes to its API platform and released a new statement on all the ways it makes ad targeting more “safe and civil.” [Source: Marketing Land]

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