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Weekend Digital Media Round-up: Google promises an alternative to AMP, YouTube stories to get new UI, Snapchat adds Instagram-style mention tagging to Stories, Facebook unveils Trip Consideration for travel advertisers and more…

Weekend Digital Media Round-up: Google promises an alternative to AMP, YouTube stories to get new UI, Snapchat adds Instagram-style mention tagging to Stories, Facebook unveils Trip Consideration for travel advertisers and more…
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  1. Google promises publishers an alternative to AMP

Google’s AMP project is not uncontroversial. Users often love it because it makes mobile sites load almost instantly. Publishers often hate it because they feel like they are giving Google too much control in return for better placement on its search pages. Now Google proposes to bring some of the lessons it learned from AMP to the web as a whole. [Source: Tech Crunch]

  1. Google expands featured snippets to give multiple results

    This week, Google is expanding its “featured snippets,” the portion of text that is returned above a search result to give you quick answers without having to click through, as reported by TechCrunch. [Source: THE VERGE]

  1. Analytics 360 Suite customers can now set up ‘user groups’ in Google Analytics

Individuals on internal teams at agencies and consultancies often have various levels of access to a Google Analytics account. Overseeing all those individual permissions — particularly as people come and go — is getting easier with the introduction of user groups in Google Analytics. [Source: Marketing Land]

  1. WhatsApp is writing a custom message for large enterprises

After recently launching a mobile app for small businesses, WhatsApp is preparing to add several new features for large enterprises including customer support and possibly merchant payments as well, according to people familiar with the developments. [Source: The Economic Times]

  1. Facebook’s breaking news label flags the latest news — and increases shares

Facebook has been testing the breaking news label since last fall, but with positive results from the first round of testing, the company is expanding the test to include 50 more publications. On Monday, March 5, Facebook announced the expansion of a test for a breaking news label on links and Live videos. [Source: DIGITAL TRENDS]

  1. YouTube Stories To Get New UI | Background To Be Replaced by Green Screen Effect

YouTube is chipping away at its own particular interpretation of stories, which it’s as of now testing in beta with a little gathering of best makers. Presently, the organization is including the following intelligent element from Snapchat and Instagram to YouTube stories: increased reality green screen channels, as first spotted by means of Engadget. [Source: THINKINGTECH.IN]

  1. Facebook unveils Trip Consideration for travel advertisers

Facebook has announced its ad platform will now offer an optimization option called Trip Consideration, which will target users who are in the early stages of considering a trip. The option rolls out as another addition to the options for travel advertisers, who also benefited from the launch of Dynamic Travel Ads in October of last year. [Source: Marketing Land]

  1. Snapchat adds Instagram-style mention tagging to Stories

Snapchat is borrowing a feature from Instagram this time around — somewhat ironic, given that Instagram had shamelessly ripped off the Story feature from Snapchat first — with the app reportedly adding the ability to tag other users in stories with a link to their profile, according to TechCrunch. The new feature was first spotted by Matt Rappaport, and appears to work as you’d expect: type out a username in the text field on your image or video caption in Stories, and viewers will be able to tap on it to bring up a new menu linking to the user info, where you’ll be able to directly add them as a friend. [Source: THE VERGE]

  1. Twitter Tests Integration With Outside Buying Platforms

Twitter wants to be the easiest place for brands and agencies to buy ads in social media. According to advertisers who have been briefed about its plan, Twitter is seeking to embrace programmatic ad technology in a way that its more-closed rivals have avoided, by building pipes to connect its ad inventory with outside buying platforms and agency trading desks. [Source: AdAge India]

  1. Voice Clip Now Available In Facebook Status Update

Google has started testing and potentially rolling out a new feature in search that shows a carousel with a list of answers directly within the search results snippets. It shows the main search result snippet, and below it, it shows a carousel of answers picked from the content on the page the snippet is linking to. [Source: Logicserve Digital Blog]

 

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