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Weekend Digital Media Round-up: Google Chrome’s ad-blocker, Facebook’s declining user growth, Instagram’s upgraded features and more..

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
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  1. Google Chrome launches default ad-blocker

Google has launched an ad-blocker for its Chrome web browser that is designed to prevent “annoying” and “intrusive” ads being shown to users. [Source: BBC]

  1. Facebook’s user growth is dwindling – especially among young people

Facebook’s struggle to attract young users is only getting worse, according to market forecasts. In its most recent quarterly results, Facebook revealed that its user base had basically come to a halt in North America, and that its daily active users had dropped by 1 million. [Source: Business Insider India]

  1. Instagram Upgrades Its Features With An Option To Share Other People’s Stories & More

For quite a while, there has been a competition to be the top social media app among the major players. Instagram looks forward to acquiring that top position. For strengthening its impact profoundly among social media fanatics, the Facebook-owned app has added some new features to its directory, including a feature to share other people’s Stories posts. [Source: Logicserve Digital]

  1. Snapchat Opens its Advertising API to All, Expanding Ad Opportunities

After posting better than expected revenue numbers in their latest performance report, Snap Inc., the parent company of Snapchat, is now taking the next step in its monetization efforts by opening up its advertising API to all. [Source: Social Media Today]

  1. Google buying IoT platform Xively from GoToMeeting parent LogMeIn

Google announced that it’s buying IoT platform Xivley, which was owned by LogMeIn. The reported purchase price was $50 million. This acquisition will complement Google Cloud’s effort to provide a fully managed IoT service that easily and securely connects, manages, and ingests data from globally dispersed devices. [Source: MARTECH TODAY]

  1. Amazon could find a new revenue stream: digital advertising

F or Amazon the largest part of its revenue still comes from retail, but some growth potential could lie in the overlooked income stream of advertising. [Source: Verdict]

  1. Google gets in on mobile ‘story craze’ with new AMP Stories format

Google is releasing “AMP Stories,” a visually rich content format designed to provide publishers with new storytelling options for the mobile web (it also works on desktop). [Source: Search Engine Land

  1. Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox

Along with the new AMP Story format, Google announced a new way for developers to leverage the fast-loading, mobile-friendly AMP framework. Effective immediately, developers can sign up for preview access to the AMP for Email spec and begin developing rich, interactive, engaging email experiences within Gmail. [Source: Search Engine Land]

  1. Report: Facebook to introduce two smart assistant devices in July

Facebook will be launching two smart speaker/display devices this July. According to DigiTimes, the two devices carry the code names “Fiona” and “Aloha.” They will reportedly also have 15-inch touchscreens, made by LG. [Source: MARTECH TODAY]

  1. Four Trending Searches That Indulge Users To Download Mobile Apps

With so many apps being developed every other day, it gets hard to reach out to the users. If you are looking forward to developing mobile apps and would like to reach out to the users so that they download it, then this post will help you demonstrate four popular searches that will give you a better idea for the type of app you should focus on. [Source: Logicserve Digital]

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