Weekend Digital Media Round-up: Google Adsense’s User First beta program, change in AdWords ad rotation settings, YouTube’s redesigned app and more..

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com

  1. Google local pack tests displaying website mentions matching your query

Google is testing displaying in the local pack results if the local website returns the keywords you searched for on their website. [Source: Search Engine Land]

  1. Adobe adds email features in Campaign, releases survey vouching for the channel’s robust health

The marketing tech giant is out with a new survey showing email’s enduring appeal across generations, as well as some updated features to email in its Marketing Cloud’s Campaign tool. [Source: MARTECH TODAY]

  1. Google launches AdSense User First beta to test if fewer ads & better targeting can make more money for publishers

The goal at this stage is to test new ways for publishers to make more revenue with fewer, hopefully more effective, ads and reward publishers who prioritize the user experience. [Source: Marketing Land]

  1. AdWords ad rotation settings to get trimmed: Optimize or don’t

Google announced a slight change to the ad rotation settings in AdWords. There will soon be just two options: “Optimize: Prefer best performing ads” and the not-so-subtly named “Do not optimize: Rotate ads indefinitely.” [Source: Search Engine Land]

  1. YouTube Announces App Redesign, New Logo

After first announcing a test of their new desktop layout and features back in May, YouTube’s now rolling the changes out to all users, while also updating their mobile app to better align with the new desktop experience. [Source: Social Media Today]

  1. Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels

Last May, Google introduced the ability to find out if a local retailer had specific products in stock right from the knowledge panel listing for the retailer. Now, it’s dedicating a whole lot more real estate to the feature. [Source: Search Engine Land]

  1. Instagram starts putting Stories, but not Story ads, on its website

The majority of people who use Instagram’s app every day check out its Stories feed. Now the Facebook-owned photo-and-video-sharing service is extending its Snapchat clone to its online audience. [Source: Marketing Land]

  1. Instagram Adds Variable Format Support to Multi-Image Posts

Instagram has announced that users can now choose landscape and portrait formats when sharing multiple photos and videos in one post. [Source: Social Media Today]

  1. Twitter’s MoPub adds third-party viewability measurement thru Moat, Integral Ad Science

Brands increasingly want to know that the ads they paid for had a chance to be seen, even on the small screen. So Twitter-owned mobile ad exchange MoPub is joining the roster of ad sellers enabling brands to independently measure their ads’ viewability. [Source: MARTECH TODAY]

  1. Google Shopping gets top spot impression share & product diagnostics reporting

Each year, Google rolls out several new features ahead of the holidays for retail advertisers. This year’s updates have started coming out. The company introduced a new metric and new reporting for Shopping campaign advertisers — only in the new AdWords interface. [Source: Search Engine Land]

Expert Opinion:

– Digital Transformation is the key to sustained growth and brand relevance among consumers

Digital as a medium, channel is evolving fast and impacting the business of brands, products and services across industries. It is bringing about a paradigm shift in the traditional value chain and compelling brands to rethink their strategy.

Brand owners and CEOs around the world are focusing on integrating digital in main stream business processes besides just only communication and marketing. Innovation is critical here to have competitive advantage, continue attracting new customers and retain existing ones. Digital transformation, while a technology initiative, is showing potential to change ways of doing business and is considered as the fuel for economic growth. Businesses can look at a range of benefits from this transformation including enhanced brand/customer experience & engagement, creating efficiency in existing business processes & operations, accelerated product development, all of which leading to better growth, sustenance and profitability.

As per IDC CIO Agenda 2017 Predictions, by 2018, 45% of CIOs will shift primary focus from physical to digital and move away from BPM and optimization to deliver scale, predictability and speed. Also, two-thirds of the CEOs of Global 2000 companies are expected to have digital transformation at the core of their corporate strategy by the end of 2017.

Alokedeep Singh, Head of Ecommerce and Digital, Titan Company Limited

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