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Weekend Digital Media Round-up: AdWords’ new tools for YouTube advertisers, Facebook’s autoplay video ads in Messenger, Instagram’s IGTV and more..

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com

  1. Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads

Google is introducing new tools in AdWords for YouTube advertisers to measure and test creative aspects of their video ads. [Source: Marketing Land]

  1. Facebook’s Reportedly Adding Autoplay Video Ads to Messenger

Facebook’s planning to roll out autoplay ads within the Messenger inbox ‘right next to messages from friends and family’. [Source: Social Media Today]

  1. Pinterest Adds Fifth Specialty To Its Pinterest Marketing Partners Program

Pinterest has been making multiple moves to enable better ad serving and higher ROI from its social media platform. Taking one more step towards this aspect, the platform added a new specialty within its PMP (Pinterest Marketing Partners) program. [Source: Logicserve Digital]

  1. Google replacing video boxes with video carousel on desktop search

Over the past couple of weeks, Google has been replacing the video box in the desktop search results with a new carousel-formatted video box. The video carousel box gives searchers a way to click and toggle through more than just three videos by clicking on the right arrow on the last video on the right of the box. [Source: Search Engine Land]

  1. Instagram has Launched a New Long-Form Video Content App Called ‘IGTV’

Instagram has launched a new, separate app called ‘IGTV’, its own, longer form video hub – though the focus is not on episodic, TV-like content, as has been The Social Network’s push with Facebook Watch. [Source: Social Media Today]

  1. Google rolls out updates to give users easier access to privacy controls

Google is rolling out a redesign of Google Account to give users clearer access to their privacy controls and settings. [Source: Search Engine Land]

  1. YouTube Announces New Monetization Tools for Creators as the Online Video Battle Heats Up

YouTube has announced a range of new tools of its own, with a big focus on giving creators more ways to monetize their content – something Facebook’s yet to master with its offerings. [Source: Social Media Today]

  1. GroupM Predicts Global Ad Investment Will Rise 4.5%, With Digital Capturing 95% of Growth

WPP-owned GroupM, the world’s largest media agency network, released its annual forecasts for 2018 and 2019 advertising investments, predicting total global growths of 4.5 percent and 3.9 percent, respectively, thanks to marketers taking an increasing bet on digital. [Source: Adweek]

  1. Google Local Pack Shows Query Dependent Dynamic Business Categories

Google is now dynamically changing the service or business category they show in the local pack next to a business based on the user entered query in the search box. [Source: Search Engine Roundtable]

  1. Facebook Announces ‘Brand Collabs Manager’ Platform to Connect Influencers with Brands

Facebook is officially launching its new ‘Brand Collabs Manager’ dashboard, which will highlight relevant influencers to brands, and enable them to make connections. [Source: Social Media Today]

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