Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: firstname.lastname@example.org
Facebook may max out on the number of ads it can stuff between posts, but what about the ads it’s inserting within posts? (Source: Marketing Land)
These tools go a long way in helping you understand the online behaviour of your users so that you can optimize your online presence. (Source: Logicserve Digital)
If social media feels a little like a slot machine, that’s because it lights up the same parts of our brains. Too many of us know the “Ahhh” satisfaction of a phone filled with likes, hearts and retweets. Also the “Awww” disappointment when nobody responds. (Source: The Wall Street Journal)
Ad customizers let you show highly relevant ads to your customers, in real-time, even if you have hundreds or thousands of products and promotions. (Source: Google Plus Adwords)
Pinterest has announced a new search ads offering, giving marketers the chance to tap into the more than two billion searches conducted on the platform every month. (Source: Social Media Today)
Google’s deadline for switching over from Standard Text Ads to Expanded Text Ads (ETA) ended on January 31, 2017. From February 2017, Google Adwords has been preventing advertisers from creating and editing standard text ads. (Source: Logicserve Digital)
Automation is nothing new in AdWords, but this month, Google launched a pilot that adds new text ads to advertisers’ accounts. Dubbed Ads Added by AdWords, the program started on January 26. (Source: Search Engine Land)
Not only does this encourage more engagement (which is a crucial measure for social platform success), but more sharing means more data, and more data means better ad targeting. Facebook needs to facilitate connection in order to fuel their whole business model. (Source: Social Media Today)
Google’s John Mueller and Gary Illyes, spokespeople for Google, have expressed their extreme dislike and “hate” towards websites that use “read more” buttons to expand the content to show more. (Source: SEO Round Table)
The company, which describes itself as a ‘human data intelligence’ provider, is unveiling PYLON for LinkedIn Engagement Insights, which gives users various methods of increasing their engagement, from discovering new audiences for brands and products, to benchmarking, and learning which content works best with audiences. (Source : Marketing Tech)
Q. Which trend would dominate the advertising/ digital technology space in 2017?
As media habits evolve rapidly and attention spans drop further, the biggest shift will be towards marketing automation and omni-channel orchestration.
Mobile will continue to dominate and there will be a resurrection of mobile browser based innovations as app fatigue sets in.
Video advertising will be the new goal post and the ability to personalise at a scale with real time intervention will be the new order for market to capture.
Manu Monga, VP & Head – Digital Portfolio Management, Axis Bank.