Weekend Digital Media News Roundup: Logicserve Digital partners with Lotame, Facebook Opens Creative Hub, Ranked Conversation on Twitter and more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week.

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com

  1. Lotame And Logicserve Digital Enter Into A Strategic Partnership

This move will help the agency provide a customized approach to brands based on their understanding of audience behaviours as well as product needs. (Source : Brand Equity – The Economic Times)

  1. Google Makes It Easier To Add & Remove Emails From Customer Match Lists In Adwords

Advertisers can now add and remove email addresses from existing Customer Match lists in AdWords by uploading a file to the list. (Source: Search Engine Land)

  1. Amazon Swings Into Header Bidding With Cloud-Based Service For Publishers

Amazon plans to announce a cloud-based header bidding solution aimed squarely at publishers as early as next week, according to people familiar with the matter. (Source: Ad Age India)

  1. Tips to use Linkedin Pulse To Drive Traffic To Your Website.

LinkedIn Pulse is an efficient tool if you understand how to use it for promotions and publicizing. It is one of the best platform available in social media marketing. (Source: Logicserve Digital)

  1. Facebook Opens ‘Creative Hub’ Ad Testing Platform To All Users

Have you ever wanted to try out Facebook ad options like Carousels and Canvas but thought they look a little bit too complicated and are probably beyond your technical capacity?. (Source: Social Media Today)

  1. Using Keywords For Seo Just Got Easier With This Guide

Choosing the right keyword is the first thing digital marketers should keep in mind before rolling out an online campaign. (Source: Logicserve Digital)

  1. Google and Bing Increase Sitemap File Size Limit To 50 MB

In a joint announcement between Google and Bing, the companies have stated they are increasing the limit of sitemap file sizes from the standard 10 MB to 50 MB. (Source: Search Engine Journal)

  1. Ranked Conversations Have Arrived To The Twitter Mobile Experience

Twitter has rolled out conversation ranking to the mobile app, giving it the same experience that the desktop has had since the summer of 2015. (Source: Marketing Land)

  1. Google Drops The Content Keywords Feature From Google Search Console

It is official. After hinting at removing the Google content keywords report from Google Search Console, Google did it. (Source: Search Engine Land)

  1. Pinterest Launches Showcase To Give Brands A Way To Shape Their Stories

Announced today, the platform has launched a new feature it calls Showcase, allowing visitors who interact with business profiles on Pinterest to see manually selected visuals that best depict the brand. (Source: Marketing Land)

Written By

Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements

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