Weekend Digital Media News Roundup: Facebook’s New Page Inbox, Google’s Ad Words Price Extension, Fate of Converted Clicks and more….

Don't miss out on the latest updates by Facebook, Google's New Rich Communication Platform, industry bench marks for mobile page speed among other important updates for the week.

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com

  1. Adwords Price Extensions Now Live On All Devices

Google introduced Price Extensions in AdWords last July to show prices on types of products and services in text ads. The extensions are now eligible to show on all devices, not just mobile. (Source: Search Engine Land)

  1. Facebook’s New Page Inbox – What You Need To Know

Facebook understands that a two-way conversation with customers is essential for the success of your business. (Source: Logicserve Digital)

  1. Find Out How You Stack Up to New Industry Benchmarks for Mobile Page Speed

Consumers are more demanding than ever before. And marketers who are able to deliver fast, frictionless experiences will reap the benefits. (Source: Think with Google)

  1. Google Assistant To Roll Out Across Newer Smartphones

Google is rolling out the Google Assistant to more devices. The announcement coincides with the Mobile World Congress event in Barcelona, Spain. (Source: Search Engine Land)

  1. Google and Others Expand Initiative Launching New RCS Messaging Platform

The new native Android messaging app and standard is the mobile platform’s answer to Facebook’s WhatsApp, Apple’s iMessage and the other increasingly capable messaging apps. (Source : MARTECH TODAY)

  1. Google’s New Rich Communications Services Platform – What you need to know

In order to streamline messaging services for Android devices, Google has recently announced the launch of Rich Communications Services platform, also known as RCS with the objective of incorporating improved features to the standard SMS services that focus only on text-only communication on mobile devices. (Source: Logicserve Digital)

  1. Emojis In Google AdWords Titles

Thomas shared a screen shot with me on Twitter of emojis showing up in the Google AdWords ads on Google Germany for a query on [autohaus mainz]. I was finally able to replicate it and I do see emojis cars in one of the AdWords ads titles. (Source: SEO Round Table)

  1. Twitter Now Lets You Auto-mute Eggs and Other Sketchy Accounts

Twitter is rolling out several new features this week aimed at reducing abuse and harassment, following up on changes introduced a few weeks ago. More than just making it easier to report abuse, it’s trying to make sure you don’t see it in the first place. (Source : The Next Web)

  1. Google Reminds Advertisers To Say Good-Bye To Converted Clicks

Google began emailing reminder letters late last week about its decision to eliminate the column in AdWords called Converted Clicks, which helps advertisers to better understand last-click performance metrics that many still rely on.  (Source : Media Post)

10.Mobile Page Speed – Importance & New Industry Benchmarks

If you are wondering how to impress the Google crawlers, first think of the user experience on your site. One of the most important factors for a better user experience is your page speed. With more than half of the searches now on mobile devices, it is imperative to work on your mobile page speeds. (Source: SEO in short)


Expert Opinion : How Automobile Industry has moved on digital advertising?

Advertising in the digital space with a meaningful impact to differentiate oneself is where the Automobile industry is at. The bottom line is to connect with customers and engage them where they are present digitally in a unique manner to gain maximum mind share. With a strong footprint in the digital space with 8.2 Mn+ fans on Facebook and a wide presence across other platforms, our brand campaigns consistently involves a perfect blend of targeted advertising across the digital medium.  A case in point is the current youth oriented campaign on the New 2017 Grand i10 where we decided to break through the clutter with MEME and content marketing by launching the #Wowsome ‘Comebackpedia’ campaign to bring alive the main brand communication. – Puneet Anand, General Manager and Group Head – Marketing, Hyundai Motor India Limited.

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