The Beginners Guide to SEO Tools

The Beginners Guide

To get the best out of SEO marketing endeavours, one need to have the best SEO tools. Some of these tools are expensive while others are available for free. But as a beginner, one need not buy tools that are costly. Although many marketers would argue that the best tools are the paid ones and even expensive. Having said, there are also some free tools proven time and again to generate top results for both new and old marketers.

Given below are the seven SEO tools for beginners, which think could be useful and deliver desire results.

AdWords Keyword Tool

Completing keyword research is an incredibly important aspect of SEO. It is an effective keywords research tool for SEO keywords research as well. The tool generates keywords report which shows the competition, cost per click (CPC) global monthly searches, and local monthly searches. Even the most advanced SEO professionals occasionally turn to this tool for their research.

Google Analytics

A great tool to get you started, even the professionals use Google Analytics. The tool helps in monitoring traffic to your site and also helps in finding out keywords which sends traffic to your website. It might be confusing at first, but it will help any beginner get a sense of their website traffic, conversions, audience, their most effective keywords, and lots more.

Google Webmaster Tools

Another good free SEO tool by Google is the Google Webmaster Tools. The tool allows you to monitor the indexing of your website, keyword clicks, sitemaps, and lists of links (external as well as internal) to your site and much more. So the sooner beginners get on board, the better.

Open Site Explorer

This tool helps to find link oppurtunities through competitor backlink research. The tool comes from SEOmoz and helps to find websites from which you can get backlinks to your website through competitor backlink research. The tool was created by SeoMoz and helps you determine your chances of getting the same backlinks that your competitors have pointing to your website. .

SEO by Yoast

Many marketers prefer this free search engine optimization tool to most of others as it is used to help them walk through the several steps necessary to successfully optimize every single page on a website. It works best when your focus is to optimise your website.

PageRank Status

One of the many things you will need to check often as a marketer is the page rank of your website and that of your competition. As search engines such as Google rank websites based on how high their page rank is (between 0 and 10), it pays to have a tool that would make it easy to monitor page ranks. In comes PageRank Status, a free SEO tool that comes in the form of a browser extension, meaning you install it on your web browser (Chrome or Firefox) and each time you visit a website you’ll see the page rank displayed on the tool bar.

Bing Webmaster Tools

Google Webmaster Tools (GWT) is for any marketer looking to monitor and rank their website high on Google while Bing Webmaster Tools (BWT) can help you monitor and rank your website high on Bing. While the above statement might be totally true, and BWT might have certain features slightly different from GWT, either one or both may be used to increase the rankings of a website on both Bing and Google; and even Yahoo.

All of the above free SEO tools are effective in their own rights but managing all of them can often become a nightmare. That is why premium, paid tools are created. Free tools were created rather focus on a single task while most paid SEO tools combine almost all of the features above into one tool/ user interface. First try and get familiarise with the free search engine optimisation tools and then go on and signup for premium tools that will make your life much easier.

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