Irrespective of the recent data usage scandals engulfing the social media giant Facebook, the fact remains that it sits on a vast treasure trove of user data that simply needs to be harnessed by smart marketers. And what better way to do that than the social media platform’s in-house machine learning algorithms? Here’s how you can run effective facebook ad campaigns with machine learning.
Recently, Pinterest has upgraded profile pages for clients and brands by displaying their best pins as a header picture. While this gives a cleaner client encounter over the stage and profile page itself, there’s additionally a simple method to make use of this update. Here are a few tips and tricks to make your Pinterest profile eye-catching and compelling.
B2B marketers would welcome the new move from LinkedIn that allows companies to run native video ad campaigns and run video ads on the site. At a time when Facebook is reeling under data breach issues, the new move is sure to bring in a lot of interest and sustained visibility from B2B marketers who are looking for a viable social media channel to tap into leads worldwide.
If you are an enterprise and are thinking of switching to an Instagram business profile, now is the right time. With Instagram being slammed for its ever-changing algorithms, the image-sharing social media giant is doing its best to create a lucrative channel for business owners to market their products and services on Instagram.
A typical social media feed automatically updates new posts and pushes down the older ones below. The same was the case with Instagram. However, the brains behind the hugely popular social media platform are now testing a new update method for newsfeed. In order to put more power in the hands of the user, they are planning to add a ‘New Posts’ button to the user’s feeds.