These days, video is emerging as a great content creation tool that improves the stickiness of your brand’s marketing messages. Under video production, the concept of doing live video by the co-founder or the company’s owner is emerging as a favourable trend to interact better with your target audience in a more streamlined fashion.
Instagram had added the CTA bar which ran through the entire length of the photo’s bottom area. This was done mostly to assuage the advertisers’ fear that more people were not aware of the CTA button option. Some days back, Instagram has introduced a small change to its call to action bar. Read on to find out what’s changed.
Pinterest announced the unlocking of more than 5000 varied ‘interests’ that digital advertisers can target against a ‘Taste Graph’. This means a much better precision-based targeting will be made available for digital ad marketers, which in turn, is expected to boost the conversion from Pinterest substantially.