Facebook has announced that it will be renaming the ‘Canvas Ads’ page to ‘Instant Experiences’. The upgrade also consists of a few other back-end refinements in order to improve performance and page load speeds.
Microblogging site Twitter has added exciting capabilities to the Twitter and Periscope platforms. The company announced this week that the audio-only feature is going live for all iOS users that utilise the Twitter platform and its live streaming app, Periscope.
Twitter is experimenting with ways to update how interactions work on the site in order to make it feel more conversational and generate a better level of engagement.
With an aim to expand the existing transparency levels, Facebook has been reported to bring forth modifications in the authentication and authorisation procedures for users managing large Facebook pages. This new authorisation procedure will allow the users to publish posts on the pages with enhanced transparency and authority.
Popular social media platform Facebook announced that it had deprecated its Publish action feature from its API. This feature earlier made it possible for apps to publish posts on Facebook as the logged-in user.
In an attempt to generate more revenue than it already is, Snapchat turns its focus towards platform influencers. Snap inc. has launched a new program. This program is called Snapchat Storytellers and is an attempt to connect brands to Snapchat influencers, which leads to productive and brand-oriented content creation.
Facebook recently launched a new tool that allows anyone to view the ads being run by any Facebook Page at any given time. Here’s a look at how this feature can benefit marketers.
Pinterest, the visual discovery social media platform, has been rolling out a slew of changes to its user interface for quite some time now. One more exciting addition is the new collaboration tools. The facility allows users to have conversations with other members of the platform’s group board with the help of the new group activity feed.
After launching an info label to tag political posts, it has now expanded the scope of this facility beyond politics. It now does the same for promotional content that appears on pages of well-known agencies and firms or influencer pages.
Facebook has announced a partial reversal of the ban on cryptocurrency advertising. The ban, in place, since January this year, had impacted various cryptocurrency companies, third-party apps, and advertisers across the globe.
Pinterest has been making multiple moves to enable better ad serving and higher ROI from its social media platform. Taking one more step towards this aspect, the platform added a new specialty within its PMP (Pinterest Marketing Partners) program.
With FB rolling out features like text-oriented status updates, relatable videos, memes, FB Live, and FB Immersive Canvas, the arrival of something more significant was much awaited. The platform has added a new member to its suite of immersive features, and that’s known as FB 3D posts.
Weekend Digital Media Round-up: Google’s new GMB Agency Dashboard, Facebook’s boost for marketplace posts, Apple’s AI phone and more..
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Facebook has been lately introducing many changes on the platform. One trending story in this wave change is about the ‘Trending News’ section which will be discontinued soon.