Posts tagged Social Media Marketing
Twitter – Innovative / Social media marketing / Corporate marketing Strategy / Online Reputation
The recent times have seen a lot of talks, discussions and debates over Twitter and its emerging role. Increasing number of companies are also logging on to Twitter to market their products and services whilst staying touch with the customers. At times, Twitter has evolved as a common platform for interacting with each rather than logging on to a corporate website or emailing….This form has been slowly gaining preference over traditional ways of registering complaint or for praising a particular service. Meanwhile the corporate see it as a means of getting to know their standing and rating amongst the people in general and at times see it as means to rectify their image and reputation. All these channels hold viable only if the corporate identities decide to reach out to their customers in through this channel of social media marketing.
Foremost, you would need to study your market – both online and offline, understanding their behaviour especially whether they would be inclined to opt Twitter as an acceptable platform for interaction. If at all Twitter stands accepted as marketing channel, the companies need to pay attention to few crucial points such as the requirement of an authentic corporate identity for which you may need to link the account to your corporate website to give it an identity status. Also you may need to appoint an experienced and seasoned person who can very well tweet and solve customer grievances & issues without landing into controversies of any sort which could make matters a lot worse. The Twitter account would be required to be updated on regular basis which again would be a reflection of your professionalism and customer oriented values.
You will come across many corporate accounts which have a viable presence on Twitter and have been quite active in getting a following while they keep marketing their products, services and even answering queries to a great satisfaction. To name a few accounts which could be to checked out accounts of @DellOutlet, @MotoDeals, @WholeFoods, @HTC, @Starbucks etc which have very effectively and successful in doing so. Apart from sharing information on new products, offers and deal, they even solve customer misgivings and share a whole lot of tips with them as well. Though the platform is very formal, the factor of trust and authenticity is extremely vital. A slight slip off and the case may require the help of professional online reputation managers to clear erase off the negative image on the Internet.
Well, Twitter could be simply the medium, its effective use can be highlighted by Zappos, who had its CEO interacting with Twitters personally and also gifted 10 pairs of shoes randomly to some of those who were online. This could be an intuitive gesture by a company who had recently opened a Twitter account ….nevertheless it has grabbed an opportunity to reach out its customers in a brilliant and a master stroke of marketing.
Social Media inclusive of Twitter could very well be developed by the companies to interact with customers. On the other hand, for the companies it could be a testing platform as they put forward their marketing strategies and skills. What more could the companies need over a direct interactive platform which does not cost much while shows results in almost no time and also has no geographical barriers constraining the market size.
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Social Media Marketing : Increasing Popularity despite Confusions
All the net savvy people who are simply hooked on to the Internet for personal as well as professional reasons will definitely be using the term Social Media Marketing. Social Media means connecting with people, by the people and for the people it works just like democracy. The site may be owned by some company but what is uploaded solely depends upon its logged members, online communities etc. The website could always have a web master who can always work on improvising the site and information available on it.
You Tube, Twitter, Facebook, Digg, Reddit and Del.icio.us are some of the most favored social media marketing sites. Though most of the people have begun using these sites to gain a viable presence on the net, they themselves are at a loss as to how to monitor their benefits.
These sites offer a great platform to conduct business through building connections and maintaining them – this could be a cool informal way of conducting business. Maybe that’s the trend of conducting business though as a business owner you have to be twice as alert and careful as you would be dealing with a prospective customer.
To begin with after you open an account with a social network site such as Facebook, Twitter, Digg etc you could post a small content or even a video talking about your business along with your website link and email address. If you have uploaded good content or video, you definitely stand to gain a lot and as people begin to connect with you, you will find increasing business queries. In a way, you could be dealing with customers virtually but still interact with them.
Revolutionizing the world with Web 2.0 and even more with Web 3.0, you will be amazed with marketing avenues opening up. Now you can also have videos and maps uploaded stating and explaining a particular concept of product or service. When you can visually see a product or service live along with audio, it but naturally adds value to its authenticity and capability. If it has caught the eye of the consumer, that consumer is definitely going to get back to you. So, once again social media serves its purpose.
Once again you could try posting your press release on various press release sites along with popular social media sites, you fill find increasing traffic coming to you from these social media sites and even an enhanced search engine presence through them… So again, things definitely work in your favour.
Various studies have revealed that people are increasingly relying on social media for internet marketing as they are spending considerable time on them. Well, you could put well over and above 70% who are spending time ( 50% of the time when using the Internet ) and considerable money on social media sites with a definite aim to gain traffic and expanding business contacts.
Finally before winding up, you will need to spend more and more time on the social media marketing sites but in a productive way. You could be available most of the time through them which help you to connect and stay in touch, not only on one but quite a few of them showing that you are very much in the market. Your words, style and product should speak for itself in a very impressive way and at the same time let others commend and recommend you and your products or services which will truly bear the stamp of customer satisfaction and appreciation. The customer’s reviews and suggestions go a long way in building goodwill and a lasting impression on the third party. So you very need to be aware of your business style and services offered by you. Never for the slightest moment forget the consumer is the king.
Though at a nascent stage, Social Media Marketing is a powerful tool which has yet to develop fully. Yet, the Internet marketing gurus have yet to devise and design full proof measuring techniques and tools to ascertain its performance. Certainly, Social Media Marketing has arrived on the marketing scene and will surely set the stage for future marketing practices.