Search Engine Marketing

Tips to Enable Digital Attribution Across Channels and Devices

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There is no secret behind the fact that the legacy of attribution solution is limited. The digital path of a consumer gets more and more complicated as it constantly intertwines with other platforms and channels. This has kept the attribution providers from evolving and adapting to the current requirements of survival.

iPaaS – All the you need to know about it

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iPaaS provides a single platform for data integration, which allows to eliminate the need of huge manpower or specialised software to do manual data entry. Earlier cloud design models a single instance of a running software application, but with software multitenancy, a single instance can use resource sharing. Here’s all the details you need to know about this technology.

Google To Make Phrase-Free Service Ads Possible For Local Businesses

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Google has made a few updates to the Adwords campaigns to favour local businesses on the basis of their verified locations instead of using targeted search queries. Some businesses have reported seeing a “Local Search Ads Experiment Campaign” link – a sign of Google’s emphasis on local businesses without the need for the traditional phrase based AdWords.

Four Trending Searches That Indulge Users To Download Mobile Apps

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With so many apps being developed every other day, it gets hard to reach out to the users. If you are looking forward to developing mobile apps and would like to reach out to the users so that they download it, then this post will help you demonstrate four popular searches that will give you a better idea for the type of app you should focus on.

3 AdWords features you’re probably underutilising

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Millions of businesses have used AdWords, and continue using them today, to gain as much exposure as possible on the most significant search engine platform today. AdWords gives companies the freedom to manage their ad campaigns themselves and provide their own preferences for the ads. Here are some AdWords features that you should utilise to get the best out of your investment.

Secrets Of Successfully Using AI In Your Ad Agency

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Artificial Intelligence is becoming more and more valuable in all industries. The search marketing and advertising can obtain incredible opportunities to act upon. Especially in PPC, the agencies can redefine their work and success with machine learning and AI. Here are all the secrets that can help ad agencies in successfully leveraging AI.

How to improve the customer journey through analytics?

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In a data-driven world, it will be a sin not to utilise the powerful feature to know about the preferences and pain points of your customers. It really helps to know what the customer is using and what he is not using. This helps improve customer advocacy and decrease churn for your brand. Here are some ways in which you can use data and analytics to ensure better level of marketing to your customers.