Posts tagged PPC

Quick Pay Per Click – PPC Glossary

Some commonly use terms while juggling with pay per click advertisements-

  • Bid: The maximum amount of money placed on a pay-per-click ad.
  • Click: Number of times the ad has been clicked.
  • Conversion Rate: Percentage of visitors converted into clients/purchasers.
  • CPC: Click-through rate defines the amount the user pays if his ad is clicked.
  • CPM: Cost per mile is the cost for 1,000 ad views or impressions.
  • CTR: Number of ad clicks/ number of impressions x 100; metric of account performance.
  • Hits: Also known as views, the number of web site visitors including repetitive onces.
  • Impressions: Number of times the page has been viewed
  • Keyword: Single or a group of important words that define the web site content and display the page when entered on the search engine box.
  • ROI: Return on investment is the money made on pay per click ads.

SEO Vs PPC The Preferred Marketing Strategy

With the Search Engine it is also important to decide the preferred marketing strategy – Search Engine Optimization or Pay per Click.

These are two different marketing strategies working on different aspects of a website. Before setting on the preferred method it is important to know the underlying facts about each.

PPC familiarizes the user to your web site. If liked the user is then glued to your site. The more the user the better the Search Engines will like your site. This is one of the prime reasons of alluring huge visitors to your site. Search Engine Optimization gets more targeted traffic to your web site through the search engine thus; a lot of marketers would prefer SEO to PPC.

PPC is text-based advertising on a Search Engine whereas SEO has a lot to do with page rank and link popularity. In PPC will have to bid money in order to be listed first but SEO will require content, design and links to make the site linked.

Though it is difficult to manipulate, studies show that PPC brings stability and predictability to some extend whereas SEO involves a lot of tedious task. On the other hand SEO can be done free and you have to pay for PPC.

Needless to say, people should constantly look for new and unique ways to bring traffic to their web sites eventually culminates into business gains.

Fighting out Pay Per Click Myths

Pay per click is an important tool of Internet marketing. A keyword optimized and cleverly set budget can see through a great online business. But there are myths attached the pay per click approach –

  • Number one page rank is the best

Pay per click is about conversions and ROI. Being number one is a waste if it does not fetch you good click-through rate and eventually conversions.

  • The natural page rankings are affected by pay per click

The ad text displayed does not act as anchor text; it only is an advertising punch.

  • Pay per click only helps major businesses

This is far from fact as small business really benefits from pay per click through good campaign and landing page design.

  • Pay per click is a short term tool

If PPC is promoting your company well with good ROI then it can be for keeps.

  • Pay per click is not a life long process

With constantly evolving business needs; pay per click requires constant monitoring, change and hence regular optimisation.

LogicServe Adwords Professional Company

LogicServe is an Adwords Professional Company. LogicServe provide Pay Per Click (PPC) setup and management services. We offer a full Management and Optimization service for our clients by Qualified Google Adwords Professional’s & Campaign Managers. LogicServe goes beyond keywords, clicks and conversions to deliver tangible business value and measurable ROI on your search engine marketing budgets.

LogicServe is an emerging Search Engine Marketing Company, with intent of offering professional SEM services. We specialize in the design of Adwords campaigns with strategic reporting and Adwords Optimizations to ensure maximum ROI when using Google Adwords. LogicServe established itself as better company in the field of SEM by providing services like.

• PPC Management
• SEO Services
• Social Media Marketing

The prime reason for the success of LogicServe is the professional approach.