Search Engine Marketing » page rank http://www.logicservedigital.com/blog Fri, 03 Feb 2012 11:04:12 +0000 en hourly 1 http://wordpress.org/?v=3.2 Fighting out Pay Per Click Myths http://www.logicservedigital.com/blog/pay-per-click-ppc-management/fighting-out-pay-per-click-myths/ http://www.logicservedigital.com/blog/pay-per-click-ppc-management/fighting-out-pay-per-click-myths/#comments Mon, 31 Mar 2008 13:56:24 +0000 Amy Sherwood http://www.logicservedigital.com/blog/2008/03/31/fighting-out-pay-per-click-myths/ Pay per click is an important tool of Internet marketing. A keyword optimized and cleverly set budget can see through a great online business. But there are myths attached the pay per click approach –

  • Number one page rank is the best

Pay per click is about conversions and ROI. Being number one is a waste if it does not fetch you good click-through rate and eventually conversions.

  • The natural page rankings are affected by pay per click

The ad text displayed does not act as anchor text; it only is an advertising punch.

  • Pay per click only helps major businesses

This is far from fact as small business really benefits from pay per click through good campaign and landing page design.

  • Pay per click is a short term tool

If PPC is promoting your company well with good ROI then it can be for keeps.

  • Pay per click is not a life long process

With constantly evolving business needs; pay per click requires constant monitoring, change and hence regular optimisation.

]]> http://www.logicservedigital.com/blog/pay-per-click-ppc-management/fighting-out-pay-per-click-myths/feed/ 0