Posts tagged internet market
Online Reputation Management of Individual or Small Businesses
Speed has become the order of the day especially with advancement of technology, marvelous things are happening at every moment. The onset of Internet, followed by the wireless technology has led to people accessing the Internet through mobile phones and other wireless interfaces. This feature enables people to stay connected with each other while passing a small bit of information to thousands of people all in one go. This is very likely to happen when people are dissatisfied with their experience related to a product or service.
A trend of posting consumer reviews has been observed and even encouraged by many special review websites which allow you to post comments of all sorts. Most received comments relate to experiences at restaurants, theaters, night outs, malls and related places. Disgruntled people are very much likely to post their reviews on the social networking sites such as Facebook, Twitter, review sites – city search using their cell phones as a means to vent off their disappointment and anger. Meanwhile, when a third person uses the same channel to check out a particular restaurant or theater, he can easily bump across the negative opinion or review which is very likely to change his mind about visiting that particular place. And so the chain continues endlessly that too at an unimaginable pace.
Online reputation is something which you cannot ignore for long as internet market is here to stay. It is not possible at all times to please everyone and grudges and misgivings appear on the scene for no apparent reason, you need to act on them swiftly and efficiently so as they do not adversely affect your business. You need to be very proactive in this aspect nevertheless.
Regular visits to social networking sites helps, what more you could locate additional information of your business and its reputation by using various other search engines rather sticking to one. It very does pay to embark upon a detailed search using other search engines too.
On any count, you should always use the same site to send your point across and in too in well phrased manner. Your customer relations skills have to perform to their level best as you stand in your place and put forth your viewpoint while appreciating the review or feedback. But a judicious use of words is what matters and counts. Your post is definitely going to influence other viewers who are likely to visit the page apart from the reviewer to whose post you are responding.
Though online reputation management firms are gaining a market place these days, this business is at quite an early stage of inception. They assure you an effective campaign and do their level best to clear the client name to a great extent.
Reputation can be rated as per the reviews received and hence if you notice a trend of negative reviews, you definitely need to take it up seriously and check out the reasons for being so. It could be a prejudiced employee or ex-employee, a faulty customer service or even a policy decision which is creating this confusion. You can always counteract this trend and get things set in the right way by rectifying the situations or decisions as the case may be. But be sure to act in time in the right direction or else you will be left way behind in the race.
Previous Post : Affiliates Sites and Online Reputation
Strategies for a Successful E-commerce Business
E-commerce Business is becoming increasingly important and vital for any business to compete and survive. For an e commerce entrepreneur, it becomes extremely crucial to attract online buyers and enjoy a steady stream of online purchasing activity.As e-commerceslowly emerges as a dominant player over other markets, different strategies and avenues have evolved which effectively work to strengthen the position of your business. Similarly it becomes imperative to continually study consumer behavior and deliver just what the customer wants.
Multichanneling, mobile solutions and social networking are becoming the current trends of digital marketing strategy. The consumer patterns show instances of opting into something different over what has been used or tried out in the past.
The internet market scene has almost been set and most online businesses are being managed by clever SEO campaigns, PPC search marketing and keyword bidding in order to stay well ahead of the competition. In fact most online businesses prefer to opt for search engine campaigns rather then stay connected through emails with their customers.
In the UK, affiliate marketing has been a great accelerator and has helped to boost online sales i.e. almost 12% of the entire retail sales in the UK are online. Similarly shoppers love to access comparison sites which aid them in making a final decision and they are also useful in directing the customer to the main site. Emails work their way in influencing the customer’s decisions too, especially when they are slightly personal and give account details and preferences when being sent across.
Moving on to technological advancements, the latest Web 2.0 technology has gone a long way in popularizing the concept of streaming video ads and promotional films to web users through You Tube and other social networks. With the latest internet savvy phones being available in the market at affordable prices such as the G1 phone, iPhone, Blackberry and decreasing rates of mobile Internet access, people are even accessing the Internet to check out products, prices and reviews while physically present at the store itself. It won’t be long before people find offers depending upon the location where they are present. The mobile service provider companies may also provide customers with double offers and schemes.
Meanwhile, it becomes imperative for online retailers to keep communicating with their customers from time to time. This can be done through various means such as promotional SMS, calls or even use the Internet and chat features. At the same time, they may also send mails regarding promotional offers, new launches and even invite them to review new products. Its pays if all possible efforts are undertaken to highlight how important he or she is for your business and their opinion equally valuable.
Recommendations and experiences expressed and posted on the companies’ website goes a long way in attracting customers too. It is all the more important that customers are treated with care and attention. A negative experience or a feedback is detrimental to business and cannot be afforded at any cost.
Another trend which is emerging and creating a strong presence in the e market zone is the interactive video advertising. This looks set to impress and conquer the hearts of prospective customers. The key lies in sending across the right offer or promotion at the right time enabling the customer to make the purchase decision in your favour and at the same time reinforcing brand loyalty.
Innovative and interactive advertising tools and reaching out to the customer does pay off. It certainly proves fruitful when online retailers consider making the effort to reach out to the emotional side of potential customers.
However, in the initial stages, the internet market is going to perform alongside other markets with its role and importance fluctuating to a certain extent. This will largely depend upon the customers and how their purchasing patterns shape up in the next few years.
When conducting online business, you should always have the capacity to convert a visitor into a potential customer and then a customer. By providing an exceptional service, you can influence him/her to revisit again in the future and thus ensure customer loyalty.