Google’s recent update created quite a stir when it unveiled the AI based Duplex system at the I/O Conference 2018. The system can actually make phone calls in a human voice for tasks like booking a movie ticket or booking a restaurant table. Instead of the reactive chatbot conversation utilised in customer support functions, the Duplex is designed to be more proactive voice assistant to the users.
Content marketers and publishers must have been aware of the ad blocker feature Google had announced back in June 2017. In that announcement, Google had made clear that ads that don’t conform to the Better Ads Standards as mentioned by the Coalition for Better Ads, will be blocked by the browser from 2018. True to its word, Google has made this feature live from 15th Feb 2018 onwards.