The approval is expected since long. The European Commission had decided in January not to object formally to the merger. The Commission which is EU’s competition watchdog, never disapproved any deal without sending formal objections.

The Deal is objected by Privacy advocates. It is feared that the deal will provide huge access to information regarding consumers and their behaviour . The Commission has clarified that privacy considerations are not part of scope of its authority for the merger.

The Deal will enhance Google dominance on Paid Search.