digital marketing

Major Changes to How Google Spends Your Budget


Out of the blue came the news last week that Google has doubled the ad spend amount a company can use per day for its advertising campaigns on AdWords. While some people would see it as an effort by Google to increase its revenues, some brands would like to think it as Google milking them dry. The answer lies somewhere between both the extreme spectrums.

Limitations of Google AdWords To Consider While Planning A Marketing Campaign


Despite its many benefits, AdWords has its limitations that may make it harder to achieve the desired results when targeting specific demographic areas. To make sure that your marketing campaign is not left out in vain, you definitely require a proper setup that optimises the time invested, money spent, and the experts involved.