For digital marketers, their ability to understand customers’ needs plays a significant role in their success. In traditional marketing, with face to face inter-personal interaction, this would have been easy. But in the digital landscape, it becomes a bit difficult. Here are some ways you can understand your digital customers and their needs to plan your marketing strategies.
Google Analytics is the Holy Grail for digital marketers all over the world. Their success and performance is determined by the numbers thrown up by the GA site. . However, the fact remains that its in-built ranking signal determiners itself cannot be taken at face value every single time. Here’s how you can overcome this limitation of GA.
Google has come up with a relatively small but an integral update. This update is regarding changes one can make to knowledge panel results. It now allows brands to have command over what their knowledge panel result speaks about the brand.