Not sure how to decide between SEO and PPC for your business campaigns? Find out how a “Single source of truth” may be your answer.
It has been a long-debated topic whether paid or organic search marketing, which of the two can really get conversions and benefit your business.
However, a liaison of both these methods of search marketing can go a long way in driving traffic to your website that can convert into a customer. Let us find out how:
- A right mix of PPC and SEO
Displaying ads which don’t cater to the information that the user is looking for is a complete no-no.
For example: If a user is searching for “the best mobile phone of 2017” and your paid ads are simply displaying iPhone X then that will not tempt the user to click on the Ad. Though these ads display on the top of search results, the user may overlook it since it does not serve his purpose. The user here will instead click on the reviews and recommendations of the best phones, displayed in organic search results.
On the other hand, if a user has made up his mind as to which phone he wants to purchase, he will click on the paid ads that can serve his purpose.
Insight: Integrating organic search content with paid results can be the key to conversions.
- Outsmart competitors organically
Your website should be a storehouse of information that drives users via both paid and organic search results. A small amount of research as to which websites, blogs or forums are driving the most traffic in your niche sector can be useful in deciding the most engaging topics.
Using search tools such as search metrics, SEMrush, spyfu, etc can help you find out the most engaging keywords for your business.
- The Speed and flexibility of PPC
Once you know the topics and keywords, you can use it to run broad matched paid search campaigns.
Pay Per Click approach can be your trial and error method to find out which terms not to opt for. Once you select the “broad match” option for keywords, you will get a clearer picture as to which keywords engages users to click on the links.
The crux of the matter is that combining both SEO and PPC strategy is a skill that every marketer should try to incorporate into businesses. The right approach is to create a synergy between SEO enhanced content and paid traffic for a powerful and profitable result.