Digital Advertising

Salesforce and Google Join Hands to Make Customer Insights Better

Salesforce has recently announced their partnership with Google, and the plan was to integrate Salesforce data with Google Analytics 360 and G Suite. With this partnership between Google and Salesforce, companies will now be able to connect sales, marketing and advertising using Salesforce cloud and Google Analytics 360. This also means that you can connect Salesforce with your G-suite to enhance your customer reach and boost sales.

Salesforce has been a global name in customer relationship management and has innovated tirelessly to provide new ways for companies to connect with people. With 1,50,000 customers and 19.7% market share in CRM worldwide, Salesforce has undoubtedly become a force to reckon with.

Salesforce has recently announced their partnership with Google, and the plan was to integrate Salesforce data with Google Analytics 360 and G Suite. Google analytics provides companies all-round analysis of their marketing and sales, and provide useful insights.

With this partnership between Google and Salesforce, companies will now be able to connect sales, marketing and advertising using Salesforce cloud and Google Analytics 360. This also means that you can connect Salesforce with your G-suite to enhance your customer reach and boost sales. The partnership between Google and Salesforce can certainly prove to be a game-changing move when it comes to managing customer service and marketing.

What Does This Partnership Mean?

According to this partnership, Google will list Salesforce as its preferred sales cloud which will help Salesforce grow its customer base, while Salesforce lists Google cloud as its preferred public cloud in order to support the massive customer base that Google has. Also, Salesforce data can be used with G-suite and help customers to enjoy perfect customer service experience through G-mail, Hangouts, Docs, etc.

Additionally, new customers will be able to use G-suite for free for up to a year under the partnership. The primary purpose, however, is to connect Google Analytics with Salesforce Sales Cloud in order to provide impeccable user experience, connecting sales, marketing, and advertising.

Why it is Great for Customers?

According to this partnership, Google will list Salesforce as its preferred sales cloud which will help Salesforce grow its customer base, while Salesforce lists Google cloud as its preferred public cloud in order to support the massive customer base that Google has. Also, Salesforce data can be used with G-suite and help customers to enjoy perfect customer service experience through G-mail, Hangouts, Docs, etc.

Additionally, new customers will be able to use G-suite for free for up to a year under the partnership. The primary purpose, however, is to connect Google Analytics with Salesforce Sales Cloud in order to provide impeccable user experience, connecting sales, marketing, and advertising.

When Will the Data from This Partnership be Available?

As announced, Google and Salesforce will start rolling out integrations this year. While some of these integrations for G-suite are already available, more elaborate and deeper integrations will roll out early this year. Integration between Quip by Salesforce and Drive by Google is set to roll out early this year which will cost you $25 per month.

Customers who are verified by Salesforce can avail the G suite integration for free for up to a year. The integration between Salesforce Sales Cloud and Google Analytics 360 is set to roll out early this year and will be available at no extra cost.

All in all, Google Analytics and Salesforce together can revolutionise the sales and marketing sector by providing cutting-edge customer intelligence. Stay tuned as we bring more updates on this exciting partnership.

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