With a loud cluttering regarding recessions the Search Engine Marketing companies may find more business. In the tough times when energy prices and good / services costs are going up, there is a need for spending marketing budget effectively.
The users are going to be more choosy and shall use internet for bargain hunting. There is possibility of more searches on the net and thus it makes sense for marketing dollar to be spent where possibility of the users come to search for bargains.
A good managed campaigns covering all possible avenues like Pay Per click , SEO, SMO , Comparison Shopping Feed management will take a center stage for every company who wants to sells its product / service using internet as a medium.