A CII- Deloitte report states that the B2C ecommerce segment has seen a considerable growth that has led to the creation of many unicorns.
Since the ecommerce space has grown significantly, investors are now shifting their focus to achieving a profitable growth which will give rise to stability within that space. The report titled ‘e-Commerce in India – A game changer for the Economy’ states that, “Focus of the investors seemed to have shifted to achieve stabilisation in the economic model.”
Future investments will have profitable growth as its primary reasons for establishing associations and businesses with an idea of adjusting costs. Even the B2B segment seems to show higher adaptation of the digital media. This will support the noticeable growth in MSMEs and entrepreneurs.
The ecommerce industry is believed to form the largest part of the Indian online space at an approx. USD 100 billion by 2020.
This sort of push from the investors and early break-evens are helping e-commerce companies cut their burn rate by almost 50%. Mobile devices can also become one of the key factors that will drive sales in the next few years.